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»Xbox

NBCU Anzu in game ads partnership
NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu

In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their experience. But infrastructure for serving these ads at scale and with accountability has lagged behind advertisers’ interest in capturing the attention of gamers. A new partnership between in-game ad tech company Anzu and NBCUniversal aims… Continue reading »
by Anthony Vargas // March 2nd, 2022 //
»
Xbox Game Pass
How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft acquired Activision Blizzard (which includes mobile game developer King) for a record-breaking price tag of nearly $69 billion, Sony bought Bungie (the original creators of Microsoft’s flagship Halo series) for $3.6 billion and Take-Two Interactive… Continue reading »
by Anthony Vargas // February 7th, 2022 //
»
Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining… Continue reading »
by AdExchanger // December 28th, 2020 //
»
GE Goes Over The Top

General Electric is about to make its first foray into over-the-top devices and connected TVs, said Alexa Christon, the company’s global head of media innovation. Through a deal with music and entertainment platform Vevo, GE will serve as a paid distributor of an original and curated video bundle to connected devices such as Samsung, Roku,… Continue reading »
by Kelly Liyakasa // December 18th, 2014 //
»
Roku: Bringing Brands, Publishers Onboard In a Cookieless, Connected TV Environment

Roku, the first streaming player to translate Netflix to TV, has reached the 10 million-device mark. With 1,000-plus channels ranging from free to subscription (Hulu Plus, Netflix) and on-demand services (HBOGo and WatchESPN), Roku is scaling up its ad-supported vertical. Bringing publishers and brand partners onboard in a cookieless, connected TV environment comes with its own unique challenges,… Continue reading »
by Kelly Liyakasa // September 25th, 2014 //
»
Connected TV Players Turn On The Programmatic Pipes

Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In a series of buy and sell-side discussions at LiveRail’s Video Publisher Forum Tuesday in New York, a number of industry execs agreed connected TV apps, publishers, ad servers and measurement… Continue reading »
by Kelly Liyakasa // September 24th, 2014 //
»
 

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