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»Xbox

GE Goes Over The Top

General Electric is about to make its first foray into over-the-top devices and connected TVs, said Alexa Christon, the company’s global head of media innovation. Through a deal with music and entertainment platform Vevo, GE will serve as a paid distributor of an original and curated video bundle to connected devices such as Samsung, Roku,... Continue reading »
by Kelly Liyakasa // December 18th, 2014 //
»
Roku: Bringing Brands, Publishers Onboard In a Cookieless, Connected TV Environment

Roku, the first streaming player to translate Netflix to TV, has reached the 10 million-device mark. With 1,000-plus channels ranging from free to subscription (Hulu Plus, Netflix) and on-demand services (HBOGo and WatchESPN), Roku is scaling up its ad-supported vertical. Bringing publishers and brand partners onboard in a cookieless, connected TV environment comes with its own unique challenges,... Continue reading »
by Kelly Liyakasa // September 25th, 2014 //
»
Connected TV Players Turn On The Programmatic Pipes

Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In a series of buy and sell-side discussions at LiveRail’s Video Publisher Forum Tuesday in New York, a number of industry execs agreed connected TV apps, publishers, ad servers and measurement... Continue reading »
by Kelly Liyakasa // September 24th, 2014 //
»
 

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