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»NFL

Disney EVP Lisa Valentino On Social Change, And What Happens When Sports Pauses

When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team, which had more than 500 people, Lisa knew it would be a big and different role, despite her background running sales organizations. As EVP of client & brand solutions, Lisa transitioned the organization through the... Continue reading »
by Ryan Joe // June 22nd, 2020 //
»
Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s... Continue reading »
by AdExchanger // June 12th, 2020 //
»
The NFL Draft Sees Record Interest During Live Sports Drought

So much chips and salsa is slowly growing stale, beer and soda going flat. If you think the average American TV viewer misses live sports, consider the desperation for brands that target sports advertising. The NFL Draft is seeing clearly enough, with a surge of demand from advertisers that are itching for the return of... Continue reading »
by James Hercher // April 23rd, 2020 //
»
What Happens To Sports Marketing Budgets Without Sports?

  March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting... Continue reading »
by Alison Weissbrot // April 2nd, 2020 //
»
The NFL Tackles Targeting With An Assist From Adobe

National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and experimenting with new tools to prepare for August and September, when it’s all about activation. “Then, it’s like Black... Continue reading »
by Allison Schiff // March 26th, 2019 //
»
What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL)

Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business day. The ticket-sales company has secured the exclusive ticketing rights for the NFL and transitioned the league to digital-only tickets this year. Now Ticketmaster is spiking the football – which,... Continue reading »
by James Hercher // November 21st, 2018 //
»
The Big Story: New Faces In Challenging Places

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was... Continue reading »
by Ryan Joe // September 6th, 2018 //
»
Why The NFL Is Building Its Own Data Co-op

In the National Football League, the whole team has to know the same playbook for the plays to work. And the same is true for the NFL’s marketing group, which in 2017 began centralizing its audience data to improve team-level marketing and the value of league sponsorships. “We’re building a data co-op, in a sense,”... Continue reading »
by James Hercher // May 10th, 2018 //
»
How The NFL Adds Mojo To Media With Database Marketing

The National Football League (NFL) customer database is about as diverse as it gets. Segments span season ticket holders, a millennial parent who loves football but might lack time for games and younger fans who may have been introduced to the sport in school. But the NFL recognizes that “a fan is not a data... Continue reading »
by Kelly Liyakasa // March 25th, 2016 //
»
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos

Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined a 70-20-10 plan, which will enable it to do so.  The brand will allocate 70% of its resources to proven methodologies, 20% to partners who prove value (Krishnan called it “validated risk”)... Continue reading »
by Kelly Liyakasa // November 6th, 2015 //
»
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