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»NFL

The NFL Tackles Targeting With An Assist From Adobe

National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and experimenting with new tools to prepare for August and September, when it’s all about activation. “Then, it’s like Black... Continue reading »
by Allison Schiff // March 26th, 2019 //
»
What Ticketmaster Is Grateful For This Thanksgiving (Hint: It’s The NFL)

Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you might call Ticketmaster’s football Thanks-for-giving-us-your-business day. The ticket-sales company has secured the exclusive ticketing rights for the NFL and transitioned the league to digital-only tickets this year. Now Ticketmaster is spiking the football – which,... Continue reading »
by James Hercher // November 21st, 2018 //
»
The Big Story: New Faces In Challenging Places

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was... Continue reading »
by Ryan Joe // September 6th, 2018 //
»
Why The NFL Is Building Its Own Data Co-op

In the National Football League, the whole team has to know the same playbook for the plays to work. And the same is true for the NFL’s marketing group, which in 2017 began centralizing its audience data to improve team-level marketing and the value of league sponsorships. “We’re building a data co-op, in a sense,”... Continue reading »
by James Hercher // May 10th, 2018 //
»
How The NFL Adds Mojo To Media With Database Marketing

The National Football League (NFL) customer database is about as diverse as it gets. Segments span season ticket holders, a millennial parent who loves football but might lack time for games and younger fans who may have been introduced to the sport in school. But the NFL recognizes that “a fan is not a data... Continue reading »
by Kelly Liyakasa // March 25th, 2016 //
»
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos

Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined a 70-20-10 plan, which will enable it to do so.  The brand will allocate 70% of its resources to proven methodologies, 20% to partners who prove value (Krishnan called it “validated risk”)... Continue reading »
by Kelly Liyakasa // November 6th, 2015 //
»
Although Pro Sports Moves Fast, The NFL And NBC Sports Take It Slow In Digital

Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it... Continue reading »
by Ryan Joe // October 5th, 2015 //
»
NFL’s Mobile Chief Moves To Tremor To Lead SSP Roll-Out

The National Football League’s (NFL) GM of mobile, Manish Jha, has leapt to Tremor Video to spearhead sell-side relationships in his new role as president of publisher platforms. “Tremor has been working with the NFL for some time now and we were really able to manage our direct sales business and network relationship in a... Continue reading »
by Kelly Liyakasa // August 21st, 2014 //
»

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