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»NFL

To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field.… Continue reading »
by AdExchanger // July 20th, 2022 //
»
Gary Coichy, Pod Digital Media CEO and founder
Black-Owned Pod Digital Media Has A Deal With McD’s And Big Plans To Grow Its Multicultural Podcast Network

McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.… Continue reading »
by Anthony Vargas // March 4th, 2022 //
»
Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with… Continue reading »
by AdExchanger // September 21st, 2021 //
»
Paramount Plus Launches AVOD; Facebook Takes A Potshot At Apple Over Creator Fees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of… Continue reading »
by AdExchanger // June 8th, 2021 //
»
Twitter Integrates With Nielsen In Bid For TV Dollars

Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies. The company will integrate Nielsen Media Impact (NMI) and Nielsen Ad Intel — solutions that help advertisers to measure and plan campaigns across a variety of media platforms — into the Twitter Amplify video ad… Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s… Continue reading »
by AdExchanger // March 22nd, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24… Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide… Continue reading »
by AdExchanger // February 2nd, 2021 //
»
Tech Giants Lobby EU Lawmakers; The NFL Readies Makegoods As Ratings Drop

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence… Continue reading »
by AdExchanger // December 15th, 2020 //
»
Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV… Continue reading »
by AdExchanger // December 9th, 2020 //
»
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