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»hulu

Disney Beats Earnings Estimates On The Cusp Of Streaming Launch

Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days... Continue reading »
by Allison Schiff // November 7th, 2019 //
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Hulu Moves To First-Price Auctions For Its OTT Inventory

Hulu will switch to a first-price auction for its programmatic private marketplace next week. The streaming service told advertisers and tech partners of the shift in an email sent on Monday. All the DSP partners in Hulu’s invite-only private marketplace will be certified to bid under the new auction terms. Not all of Hulu’s inventory... Continue reading »
by James Hercher // October 9th, 2019 //
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Why Hulu Is Betting On New Ad Formats

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for instance, Hulu introduced pause ads, which are served as overlays when a viewer pauses a show. Hulu has also maintained its... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
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Disney Throws Down The Gauntlet With Planned $12.99 Streaming Bundle

You haven’t seen any marketing for Disney+ yet, but you’re about to. Disney is on the verge of a marketing blitz for its direct-to-consumer streaming service. The campaign will kick off in late August and run across traditional, digital and Disney owned-and-operated channels leading up to the service’s planned launch date on Nov. 12. It’s... Continue reading »
by Allison Schiff // August 6th, 2019 //
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Telaria Rides A Tailwind As Premium Publishers Embrace CTV

Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their... Continue reading »
by Alison Weissbrot // August 6th, 2019 //
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Kroger Tosses CTV Into Its Media Planning Cart With Help From Hulu

Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more... Continue reading »
by Allison Schiff // August 5th, 2019 //
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Snap Embarks On A Charm Offensive; Amazon's Hiring Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive... Continue reading »
by AdExchanger // June 24th, 2019 //
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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook... Continue reading »
by AdExchanger // June 20th, 2019 //
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Hulu Tries TV-Style Negotiation; Old Brands Can't Burn Cash Like A DTC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page from the TV sales playbook by offering lower rates to buyers who commit large budgets ahead of time, Variety reports. Hulu was one of the only ad-supported streaming video players at the upfronts, TV’s annual... Continue reading »
by AdExchanger // June 12th, 2019 //
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Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network

  If mobile and display advertising was the first stage of programmatic technology, connected TV (CTV) and broadcast advertising could be considered the second. But there is one big question: Will ad networks – a mainstay of early digital programmatic display advertising – spring up in the data-driven TV tech ecosystem? One early contender in... Continue reading »
by James Hercher // June 6th, 2019 //
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