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»hulu

YouTube Suspends Trump's Account; Google Pauses Political Ads (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack... Continue reading »

by AdExchanger // January 14th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Anthony Rifilato // December 29th, 2020 //
»
Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical Release Strategy

The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In... Continue reading »

by Anthony Rifilato // December 11th, 2020 //
»
Apple Scolds Ad Tech; Google Lifts Political Ad Ban

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday,... Continue reading »

by AdExchanger // December 10th, 2020 //
»
John Donahue, CEO and co-founder, WLxJS
Roku, Hulu Are Re-Imagining Channel-Based Programmatic Platforms. Is it Time to Jump In?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Donahue,CEO and co-founder at WLxJS. Roku and Hulu have both recently brought their new ad platforms to market – and they both have a great opportunity in front of them, with turmoil surrounding Facebook... Continue reading »

by AdExchanger // October 5th, 2020 //
»
Kevin Mayer Out As TikTok Global Chief; Sorrell's S4 Makes Its Fourteenth Acquisition

Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere four months on the job as the company grapples with political turmoil and government scrutiny. The ex-Disney exec cited a number of issues that contributed to his swift departure, including that a main draw of... Continue reading »

by AdExchanger // August 28th, 2020 //
»
Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »

by AdExchanger // July 16th, 2020 //
»
NewFronts
News From The NewFronts: Gaming Companies Woo Brands, YouTube's Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.... Continue reading »

by AdExchanger // June 26th, 2020 //
»
The Big Story: Sellers Out

At long last, Google released its sellers.json file. And the world was 5% grateful, in line with the level of completeness of Google’s file. This week on The Big Story, the AdExchanger team welcomes Jounce Media founder Chris Kane to talk about what’s missing in Google’s seller.json file. And senior editor Sarah Sluis, who spoke... Continue reading »

by Ryan Joe // June 18th, 2020 //
»
Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform

The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm... Continue reading »

by Allison Schiff // June 16th, 2020 //
»
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