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Creative Agencies Bring Media In-House

As consumer attention continues to fragment, creative agencies are relying more on real-time insights to craft personalized messages and optimize them on the fly. That requires bringing media and creative services closer together. While smaller indie shops are bringing media execution in-house to make messaging more relevant, holding companies experiment with cross-discipline and cross-agency teams.… Continue reading »
by Alison Weissbrot // March 7th, 2017 //
»
Cannes 2016: Ad Industry Gathers Courage To Tackle Its Programmatic Creative Problem

Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It’s a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back. But… Continue reading »
by Zach Rodgers // June 23rd, 2016 //
»
 

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