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»National Geographic

How Nat Geo Aligns Cross-Platform Content To The TV Tentpole

National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
»
Nat Geo Prizes Engagement, Not ROI, While Experimenting With ‘Genius’ Chatbot

National Geographic isn’t obsessing over the metrics for its Albert Einstein Facebook Messenger bot. “We want this to be fun – and if you try to measure ROI on something like this, you’re just setting yourself up to fail,” said Dennis Camlek, EVP of strategy and consumer marketing at National Geographic. Nat Geo launched the bot... Continue reading »
by Allison Schiff // June 20th, 2017 //
»
Coincidence Or Content Marketing? Minutes After Nat Geo Aired Its Super Bowl Ad, ‘Einstein’ Alerts Graced Apple News

Five minutes after National Geographic aired its 60-second Super Bowl commercial teasing its new scripted series “Genius,” Apple News users got alerts for a Nat Geo article about Einstein’s love affair with his violin, Lina. The feature also had “Genius” trailers and the post-halftime Super Bowl spot – in which Einstein, depicted by Geoffrey Rush,... Continue reading »
by Kelly Liyakasa // February 6th, 2017 //
»
Inside Publishers' Early Experiments With Snapchat Discover

The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers.... Continue reading »
by Sarah Sluis // March 25th, 2015 //
»

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