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»Olympics

Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I... Continue reading »
by Tony Rifilato // July 26th, 2021 //
»
News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by Tony Rifilato // July 16th, 2021 //
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TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide... Continue reading »
by AdExchanger // February 2nd, 2021 //
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Peacock Debuts After Pandemic Pivot; Target And MTV Put BLM On Blocklist

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live tomorrow, was supposed to debut around the 2020 Tokyo Olympics – until the coronavirus pandemic ensured there would be no 2020 Olympics. Business Insider details how NBCU rearchitected its Peacock marketing campaign with the Olympics... Continue reading »
by AdExchanger // July 14th, 2020 //
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What Happens To Sports Marketing Budgets Without Sports?

  March Madness. The Olympics. The NBA and NHL playoffs. Brand marketers spend billions on tentpole sporting events annually, but with live sports either canceled or postponed for the year, they must now figure out where to repurpose that budget – or decide if they can use it at all. Here’s how marketers are adjusting... Continue reading »
by Alison Weissbrot // April 2nd, 2020 //
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Coronavirus Stopped All Sports. Will it Crush Sports Marketing This Year?

American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night,... Continue reading »
by James Hercher // March 13th, 2020 //
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Coronavirus Dents Travel Advertising; Olympics In The Balance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1... Continue reading »
by AdExchanger // March 6th, 2020 //
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NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local

Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stations... Continue reading »
by Kelly Liyakasa // March 1st, 2018 //
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How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls

The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the sports outfitter’s social media pages seem oblivious to the company’s biggest brand event of this half-decade? It’s because the International Olympic Committee (IOC) goes to unmatched lengths to preserve the Olympic’s official... Continue reading »
by James Hercher // February 23rd, 2018 //
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Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold

Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports media. Ratings for NBC across a portfolio of Comcast-owned properties (like MSNBC, CNBC, USA Network, Golf Channel, Telemundo and the NBC smart-TV app channel) were down compared... Continue reading »
by James Hercher // August 23rd, 2016 //
»
 

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