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»hulu

Disney Plus Comes Close To Hulu's Total Subs In One Quarter

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.... Continue reading »
by Sarah Sluis // February 4th, 2020 //
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Accenture To End Media Auditing; Disney Hugs Hulu Close

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes... Continue reading »
by AdExchanger // February 4th, 2020 //
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TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand... Continue reading »
by AdExchanger // January 14th, 2020 //
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Google Fined In France Over Search Ad Suspensions; Netflix Tries More Dynamic Product Placements

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines,... Continue reading »
by AdExchanger // December 23rd, 2019 //
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Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads

The advertising industry has a problem: People don’t want to be interrupted by commercials anymore. Hulu is trying to fix that by offering new ad units that are less disruptive. On Thursday, the streaming service released an advertising experience designed to lighten ad loads for people watching multiple episodes of a show in a row.... Continue reading »
by Alison Weissbrot // December 12th, 2019 //
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Apple Tightens ITP Screws; More CMOs On The Go

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safari’s Google Assist Apple cranked up its Intelligent Tracking Prevention (ITP) controls yet again, this time in ways that make it harder to classify users based on web content and site data. Read the WebKit blog post about the updates. All cross-site tracking requests... Continue reading »
by AdExchanger // December 12th, 2019 //
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Disney Beats Earnings Estimates On The Cusp Of Streaming Launch

Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days... Continue reading »
by Allison Schiff // November 7th, 2019 //
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Hulu Moves To First-Price Auctions For Its OTT Inventory

Hulu will switch to a first-price auction for its programmatic private marketplace next week. The streaming service told advertisers and tech partners of the shift in an email sent on Monday. All the DSP partners in Hulu’s invite-only private marketplace will be certified to bid under the new auction terms. Not all of Hulu’s inventory... Continue reading »
by James Hercher // October 9th, 2019 //
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Why Hulu Is Betting On New Ad Formats

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for instance, Hulu introduced pause ads, which are served as overlays when a viewer pauses a show. Hulu has also maintained its... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
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Disney Throws Down The Gauntlet With Planned $12.99 Streaming Bundle

You haven’t seen any marketing for Disney+ yet, but you’re about to. Disney is on the verge of a marketing blitz for its direct-to-consumer streaming service. The campaign will kick off in late August and run across traditional, digital and Disney owned-and-operated channels leading up to the service’s planned launch date on Nov. 12. It’s... Continue reading »
by Allison Schiff // August 6th, 2019 //
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