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»hulu

Some Brands Pause Facebook Campaigns; Ad Industry Tries To Scuttle CCPA Amendment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times... Continue reading »
by AdExchanger // June 11th, 2020 //
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Disney Ad Sales President Rita Ferro Showcases Data And Tech During Virtual Upfront

Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said... Continue reading »
by Sarah Sluis // June 5th, 2020 //
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AdExchanger Announces Awards Finalists; Disney Plus Hits 50M Subscribers In Five Months

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best... Continue reading »
by AdExchanger // April 10th, 2020 //
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Brand Safe (At Any Cost?); New CEO For WarnerMedia (And Xandr?)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pretty Good, Eh? File this one under, “Not an April Fools’ joke.” Postmedia, one of the largest Canadian news media conglomerates, is making all of its online content free this month, thanks to a partnership with Mary Brown’s, a fried chicken chain based in... Continue reading »
by AdExchanger // April 2nd, 2020 //
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Streaming Keeps Growing Like Crazy; Omnicom Gears Up For A Data-Related Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market,... Continue reading »
by AdExchanger // February 12th, 2020 //
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Disney Plus Comes Close To Hulu's Total Subs In One Quarter

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.... Continue reading »
by Sarah Sluis // February 4th, 2020 //
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Accenture To End Media Auditing; Disney Hugs Hulu Close

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes... Continue reading »
by AdExchanger // February 4th, 2020 //
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TikTok Seeks To Preempt Brand Safety Fears; Hulu Rethinks Streaming Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Or Bust  TikTok may offer a curated feed of content that will appease advertisers as brand safety becomes a bigger concern on the platform. The feed of vetted TikTok creators will enable the app to charge advertisers higher rates for guaranteed brand... Continue reading »
by AdExchanger // January 14th, 2020 //
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Google Fined In France Over Search Ad Suspensions; Netflix Tries More Dynamic Product Placements

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines,... Continue reading »
by AdExchanger // December 23rd, 2019 //
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Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads

The advertising industry has a problem: People don’t want to be interrupted by commercials anymore. Hulu is trying to fix that by offering new ad units that are less disruptive. On Thursday, the streaming service released an advertising experience designed to lighten ad loads for people watching multiple episodes of a show in a row.... Continue reading »
by Alison Weissbrot // December 12th, 2019 //
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