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»mediaocean

The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts.... Continue reading »
by AdExchanger // December 15th, 2020 //
»
Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency... Continue reading »
by Allison Schiff // November 25th, 2020 //
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The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million.... Continue reading »
by Zach Rodgers // July 22nd, 2020 //
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Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens

Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $150 million. 4C raised $31 million in two rounds, most recently in 2016 at a valuation of between $50 million and $100 million. Mediaocean CEO Bill Wise told AdExchanger the two... Continue reading »
by James Hercher // July 13th, 2020 //
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The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading »
by Zach Rodgers // May 29th, 2020 //
»
Social Distancing With Friends: Ramsey McGrory

Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he... Continue reading »
by Ryan Joe // April 7th, 2020 //
»
Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to... Continue reading »
by Alison Weissbrot // February 21st, 2020 //
»
How 3 Decade-Defining Trends Will Shape The 2020s

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we... Continue reading »
by AdExchanger // January 10th, 2020 //
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What Amazon’s Broadband Trial Means For The Advertising World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests... Continue reading »
by AdExchanger // October 2nd, 2019 //
»
Linear: An Overlooked Opportunity In The Evolving DSP Landscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are... Continue reading »
by AdExchanger // November 15th, 2018 //
»
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