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»mediaocean

What Amazon’s Broadband Trial Means For The Advertising World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests... Continue reading »
by AdExchanger // October 2nd, 2019 //
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Linear: An Overlooked Opportunity In The Evolving DSP Landscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are... Continue reading »
by AdExchanger // November 15th, 2018 //
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Podcast: The Past And Future Of Digital Advertising

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he... Continue reading »
by Zach Rodgers // August 22nd, 2018 //
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Willy Wonka, Paranoid Optimism And The Future Of Advertising

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. “Willy Wonka and the Chocolate Factory” is one of the greatest movies of all time. I love the movie because Willy Wonka, like... Continue reading »
by AdExchanger // November 13th, 2017 //
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The Evolving Data Landscape: Veracity, Convergence And Anonymity

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building... Continue reading »
by AdExchanger // September 21st, 2017 //
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VideoAmp Raises $21.4M Series B From Mediaocean To Unify TV and Video Planning

Cross-screen startup VideoAmp said Thursday it has raised a $21.4 million Series B growth round led by Mediaocean, with support from existing investors, including the German broadcast giant RTL Group. Mediaocean CEO Bill Wise will join VideoAmp’s board of directors. VideoAmp has raised $36.6 million in total and will use the growth financing to hire... Continue reading »
by Kelly Liyakasa // August 31st, 2017 //
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For Blockchain To Work In Ad Tech, We Need To Be Honest About Its Challenges

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean, and Boris Mouzykantskii, founder, CEO and chief scientist at IPONWEB. With its ability to radically open up opaque transaction systems, blockchain is perfectly... Continue reading »
by AdExchanger // August 29th, 2017 //
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Podcast: CEO Bill Wise Calls Mediaocean 'The Past And Future Of Ad Tech'

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mediaocean is boring – in a good way. The 50-year-old marketing workflow and billing provider offers a relatively mundane set of marketing and advertising enablement tools. Its customer base is stable, its revenue predictable. In a few years, God willing, the rest of the... Continue reading »
by Zach Rodgers // June 22nd, 2017 //
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Ready, Fire, Aim: Consumer Privacy And Mistrust In The Digital Age 

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising... Continue reading »
by AdExchanger // April 4th, 2017 //
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With YouTube TV In The Mix, We Need Faster, More Precise TV Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bill Wise, CEO at Mediaocean. TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV, its planned subscription service bringing major network content... Continue reading »
by AdExchanger // March 20th, 2017 //
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