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»mediaocean

Vice Media Tests Software To Automate Order Management

Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising… Continue reading »
by Anthony Vargas // April 28th, 2022 //
»
NBCUniversal’s ONE22 Focuses On ID Graph, Automation and Measurement

At Tuesday’s ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients. “Identity will be the new currency,” said NBCU’s chief data officer, John Lee, which means One Platform will focus on three key areas of growth this year: first-party data, automation and measurement.
by Alyssa Boyle // March 23rd, 2022 //
»
6 Big Myths Of Connected TV, Debunked

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Michael Tuminello, VP of strategy at Mediaocean. Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood.… Continue reading »
by AdExchanger Guest Columnist // March 17th, 2022 //
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Can Marketers Manage Transformational Change In 2022?

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to the office, here comes the omicron variant and another wave of pandemic uncertainty. With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending… Continue reading »
by AdExchanger Content Studio // January 13th, 2022 //
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Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age

Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company announced on Tuesday. The valuation of Mediaocean or of Vista’s stake was not disclosed, except that CVC and TA are taking on Vista’s equity share. John Nardone, CEO of the Flashtalking ad server that Mediaocean… Continue reading »
by James Hercher // September 1st, 2021 //
»
AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company… Continue reading »
by AdExchanger // July 21st, 2021 //
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The Big Story: Identity Preppers

What your colleagues and competitors think of digital advertising’s cookieless future was revealed in AdExchanger’s latest research report on identity. On this week’s episode, we delve into the juiciest bits and key insights from the report, which is available in full to our paid members. For example: Even as the industry pins its hopes on… Continue reading »
by Sarah Sluis // July 15th, 2021 //
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Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. “CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy,” Wise said, speaking… Continue reading »
by Tony Rifilato // July 14th, 2021 //
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Mediaocean Buys Flashtalking For A Reported $500 Million

Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend. It will pay $500 million to snap up the New York-based company, which brings in annual revenue of between $100 and $150 million, according to The Wall Street… Continue reading »
by Tony Rifilato // July 13th, 2021 //
»
Ad Tech Valuations Are Sky High – But Are They Justified?

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies… Continue reading »
by Tony Rifilato // April 30th, 2021 //
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