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»Tastemade

Publishers Weigh In: Snapchat Vs. Instagram Stories

What works better for publishers: Snapchat or Instagram Stories? Both platforms are quickly gaining ground as ways for publishers to distribute their content to wider audiences. Snapchat made its public offering Thursday, and Instagram Stories launched last year with a competitive, video-focused offering. While each platform claims more than 150 million daily users, Snapchat and… Continue reading »
by Sarah Sluis // March 3rd, 2017 //
»
Tastemade Shares Its Recipe For Becoming A Platform Publisher

By using an overhead shot of hands quickly mixing rainbow cake pops, potato spirals and other creative treats, Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. “Today’s modern media company needs to be mobile, social, global,” said programming head Oren Katzeff. “Looking back 30 years to… Continue reading »
by Sarah Sluis // October 19th, 2016 //
»
 

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