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»Time Inc.

Big Tech Spends Big On Ads; A Bad Quarter For Meredith

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Feeds Big tech may be disrupting linear television and OOH, but it’s also supporting those channels with marketing dollars. As AdExchanger reported recently, tech giants are increasing their ad investments to burnish their reputations and maintain growth in an increasingly saturated... Continue reading »
by AdExchanger // September 9th, 2019 //
»
Ad Revenue Is Humming, But Meredith Has More Work To Do On The Digital Front

Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national media... Continue reading »
by Allison Schiff // February 11th, 2019 //
»
Integrating A $2.8 Billion Acquisition: President Jon Werther Charts Meredith’s Future

What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago, Meredith National Media President Jon Werther is in good spirits about how the deal has deepened and broadened its coverage for female audiences. “When it comes to women and understanding their intent – what they’re... Continue reading »
by Sarah Sluis // October 31st, 2018 //
»
Meredith Getting The Full Scoop On Readers Post-Time Inc. Acquisition

It’s not how many people you know. It’s how many you know well. Meredith prioritizes depth over breadth: The company posits that a limited number of deep relationships with core readers matter more than a larger number of shallow relationships. While advertisers prize scale, content that draws readers back again and again opens the door... Continue reading »
by Sarah Sluis // August 8th, 2018 //
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Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which... Continue reading »
by Allison Schiff // May 3rd, 2018 //
»
Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe will roll out over the next few months. The... Continue reading »
by Kelly Liyakasa // March 27th, 2018 //
»
Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub

Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
»
Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year

Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors – not far behind Google, Yahoo, Facebook, Microsoft and Amazon. Meredith will triple its digital revenue by acquiring Time Inc., with projected digital revenue this year of $700 million. Digital will contribute 30% to overall... Continue reading »
by Sarah Sluis // January 31st, 2018 //
»
To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to its... Continue reading »
by Sarah Sluis // October 12th, 2017 //
»
Poker Central Gets New Insight Into Audience After Going Direct-To-Consumer

Turns out owning your own cable channel might not be the most efficient way to attract an audience. Poker Central folded its channel last December. Now the network is experimenting with new ways of distributing its content, including partnering with ESPN and NBC Sports and OTT services like Amazon-owned Twitch. It also launched its own... Continue reading »
by Kelly Liyakasa // August 14th, 2017 //
»
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