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»demand media

Leaf Group CEO Details Its Commerce-Focused Rebrand And Acquisition By Graham Holdings

“The Sell Sider” is a column written by the sell side of the digital media community. Ever since its rebrand in 2016, Leaf Group has been focused on – forgive the pun – turning over a new leaf. The formerly named Demand Media worked to overcome its reputation as a content farm that churned out… Continue reading »
by Anthony Vargas // January 19th, 2022 //
»
As Leaf Group Branches Out, Its CEO Ponders Media’s Cyclical Nature

Sean Moriarty wears a marketing hat half the time and a publisher hat the other half. He joined Demand Media in 2014 as its CEO and has since grown the company’s commerce business to more than half of its revenue. Moriarty also led Demand Media’s rebranding to Leaf Group in November to move it away… Continue reading »
by Sarah Sluis // March 8th, 2017 //
»
Tastemade Shares Its Recipe For Becoming A Platform Publisher

By using an overhead shot of hands quickly mixing rainbow cake pops, potato spirals and other creative treats, Tastemade has mastered shooting video for audiences who are using their phones or scrolling through social media. “Today’s modern media company needs to be mobile, social, global,” said programming head Oren Katzeff. “Looking back 30 years to… Continue reading »
by Sarah Sluis // October 19th, 2016 //
»
What Will It Take To Move The Needle On Programmatic Direct?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Bornstein, senior vice president of media monetization and operations at Demand Media. While the merits of programmatic direct have been widely discussed, its adoption has been nascent. If we can agree that the… Continue reading »
by AdExchanger // June 8th, 2016 //
»
Video Advertising Gets Subtle

The native ad specialist TripleLift recently finished testing and hit the market with a cinemagraph format, in which there’s an instant of motion within a static image. The cinemagraph format has existed for years, but its utility as an online advertising vehicle is just starting to permeate from social media platforms to the broader publishing community.… Continue reading »
by James Hercher // December 16th, 2015 //
»
Publishers Rejoice As Platforms Shun Ad Networks

LiveRail and AppNexus removing resellers from their respective platforms last week were two more nails in the ad network coffin. If any publishers were upset, AdExchanger couldn’t find them. Just the opposite, in fact. While some publishers still use ad networks, most have significantly pared back in recent years, and those that still work with… Continue reading »
by Sarah Sluis // November 16th, 2015 //
»
Demand Media Names Ex-Ticketmaster Chief CEO Amid Q2 Loss

Demand Media has named a former Ticketmaster chief Sean Moriarty as its new CEO. The move follows a rough second quarter, when it revealed last Thursday that its revenue excluding traffic acquisition costs (ex-TAC) declined 10% year-over-year to $87.1 million. The company on Monday also acquired online art community Saatchi Online in a $17 million cash-and-stock deal. Moriarty… Continue reading »
by Kelly Liyakasa // August 11th, 2014 //
»
Publishers’ Programmatic Plea: Where’s The Transparency?

As major publishers adopt programmatic methods to boost efficiency and cost-savings, one thing keeps them from putting more valuable inventory up for bid: The perceived lack of transparency in pricing. Consequently, an Interactive Advertising Bureau (IAB) task force made up of publishers has been working on guidelines to clear up the fees and better define… Continue reading »
by David Kaplan // December 18th, 2013 //
»
Demand Media Co-Founder Rosenblatt Is Out As CEO

Demand Media co-founder Richard Rosenblatt is stepping from his roles as chairman and CEO of the content aggregator. Read the release. The company has worked for years to be perceived as a curator of “prime”, albeit utilitarian content instead of being perjoratively identified as a keyword-laden “content farm.” Rosenblatt’s departure suggests no immediate wholesale change… Continue reading »
by David Kaplan // October 14th, 2013 //
»
LiveRail Backs Deal ID In Bid To Make Programmatic ‘More Like Direct’

Video supply-side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct-ad sales methods closer together. Read the release. While general market SSPs like the Rubicon Project and PubMatic have used Deal IDs for publishers in its private marketplaces for some time, video-brand media companies have been… Continue reading »
by David Kaplan // August 1st, 2013 //
»
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