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»AppLovin

Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work.
Unity Rejects AppLovin’s Bid And Sticks With IronSource

Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board of directors rejected AppLovin’s bid to buy the company and reaffirmed its commitment to merge with ironSource. Read the release. As a quick refresher: Last week, AppLovin offered to buy Unity for roughly $20 billion… Continue reading »

by Allison Schiff // August 15th, 2022 //
»
Comic: NotLovin You

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…  

by Nate Neal // August 12th, 2022 //
»
AppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers. But Unity hasn’t quite made up its mind yet.
AppLovin Reveals Why It’s Lovin’ Unity

AppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers. But Unity hasn’t quite made up its mind yet. And now you’re up to date, in case you weren’t following this week’s drama. If Unity does decide to pull out of its planned $4.4 billion… Continue reading »

by Allison Schiff // August 11th, 2022 //
»
The Big Story Podcast
The Big Story: Google’s Pain Is The Trade Desk’s Gain

AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn’t AppLovin want ironSource? And how is Apple’s ATT driving consolidation in mobile ad tech? Listen in. Plus: The Trade Desk claims to benefit whenever a regulator starts investigating Google.

by Sarah Sluis // August 11th, 2022 //
»
Feeling bearish.
What The End Of Days For Ad Tech Might Look Like

Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” Strauss said. Although upfront commitments for the second half of the year may delay the inevitable, platform privacy changes and recession fears… Continue reading »

by Allison Schiff // August 10th, 2022 //
»
Flick ...
AppLovin Offers To Buy Unity (But Doesn’t Want IronSource)

TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday, AppLovin offered to buy Unity in an all-stock merger valuing Unity at $20 billion – but the offer doesn’t include ironSource. The news comes just three weeks after Unity announced its plan to acquire ironSource for… Continue reading »

by Allison Schiff // August 9th, 2022 //
»
The Big Story Podcast
The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn

Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. There was the Ads Data Hub switchover, kind of, and the move away from third-party cookies … which was supposed to happen already. We’re still waiting. This time, though, Google means… Continue reading »

by James Hercher // June 30th, 2022 //
»
Layoffs
Adjust And AppLovin Lay Off 12% Of Their Workforce Amid Economic Downturn

Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles were affected by the cuts. The layoffs come as many tech firms announce hiring freezes, hiring slowdowns and general belt tightening against a backdrop of recession fears, economic uncertainty and public market volatility. Tesla, Netflix,… Continue reading »

by Allison Schiff // June 27th, 2022 //
»
AppLovin is looking at software as its main cash cow.
AppLovin Plans To Restructure Its Apps Business And Focus On Software

AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) and… Continue reading »

by Allison Schiff // May 12th, 2022 //
»
Adjust Launches CTV AdVision To Measure Connected TV Impact On App Conversions

AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes cross-device app install conversions tied to CTV ads, whether that’s CTV to mobile or CTV to CTV. Connected TV isn’t always the superhero – sometimes, it’s the sidekick.

by Alyssa Boyle // May 11th, 2022 //
»
See more articles
 

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