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»AppLovin

AppLovin’s Head Media Buying, Jerome Turnbull, On Why Apple’s IDFA Changes Could Be An Opportunity

Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the way people gotta roll in the WFH world. When Jerome, who joined AppLovin through its acquisition of Machine Zone in May, isn’t hanging out with Speedie or tending an aquarium populated by blue velvet shrimp... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
Walmart To Launch Amazon Prime Competitor; Sirius XM Scoops Up Stitcher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Plus Side Walmart resisted starting a membership program because it goes against its lowest-cost-for-all ethos. But that stance comes to an end this month with the planned launch of Walmart Plus, a $98 per year loyalty program, Vox reports. Walmart Plus was... Continue reading »
by AdExchanger // July 8th, 2020 //
»
AppLovin’s Game Plan: Go Big On Content And Distribution

AppLovin’s acquisition of Machine Zone last week turned heads. Shouldn’t it be MZ acquiring AppLovin? But the deal makes perfect sense when you consider that Machine Zone is only the most recent – albeit the largest – content deal for AppLovin, which has made strategic investments in mobile game studios regularly for the last two... Continue reading »
by Allison Schiff // May 21st, 2020 //
»
Mobile Game Juggernaut Machine Zone To Be Acquired By AppLovin

AppLovin is set to snap up Machine Zone. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. MZ’s valuation was reportedly around $6 billion in 2015. Machine Zone has... Continue reading »
by Allison Schiff // May 14th, 2020 //
»
AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption

The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are... Continue reading »
by Allison Schiff // September 5th, 2018 //
»
Growth Gurus From The Gaming World Are In High Demand At Brands

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have... Continue reading »
by Allison Schiff // August 24th, 2018 //
»
Indie App Developer Alegrium Teams Up With AppLovin’s Lion Studios To Make Its App Marketing Roar

Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate a viral hit. Jakarta-based game studio Alegrium saw immediate success with a series of trivia apps that have collectively racked up tens of millions of downloads since the first title,... Continue reading »
by Allison Schiff // August 14th, 2018 //
»
AppLovin Picks Up $400M In PE Investment, Plans Acquisitions And Potential IPO

It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation to around $2 billion from $1.4 billion just eight months ago. Bank of America Merrill Lynch advised AppLovin on the investment, adding a new wrinkle... Continue reading »
by Allison Schiff // July 17th, 2018 //
»
AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual

AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed. The mobile ad network last year received $841 million in debt financing from Chinese private equity firm Orient Hontai Capital. In 2014, AppLovin raised just $4 million in seed funding. Originally, Orient Hontai had intended to acquire a majority... Continue reading »
by Allison Schiff // March 30th, 2018 //
»
Why Getting Acquired By China Isn’t As Easy At It Looks (Just Ask AppLovin)

It looks like China is not the ultimate exit for ad tech. Late Tuesday evening, app marketing platform AppLovin said that company will no longer be acquired by a Chinese private equity firm for $1.42 billion as planned. The deal, now scrapped, was first announced in September 2016. The duo will still do a deal,... Continue reading »
by Allison Schiff // November 22nd, 2017 //
»
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