OPINION: Data-Driven Thinking
How Mobile’s Focus On Performance Helps It Avoid The MFA Problem
Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
ARCHIVE FOR:
AppLovin
-
-
AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out
In today’s newsletter: AppLovin raises $144 million and buys video shopping app Flip; Google agrees to disclose that it collects data from Incognito users; and why Trader Joe’s is (and isn’t) the Shein of grocery stores.
-
Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
Tagged in:- Ad Selection API
- alphabet
- amazon
- apple
- Apple's ATT
- AppLovin
- ASAPI
- ByteDance
- Chrome’s Privacy Sandbox
- Chrome’s Protected Audience API
- Digital Markets Act
- Disney
- DMA
- Gisela Germano
- hulu
- Intelligent Tracking Prevention
- Jeremy Bloom
- Matt Burgess
- max
- Meta
- microsoft
- Microsoft Edge
- netflix
- OhHello
- PAAPI
- Safari
- Simon Poulton
- Tinuiti
- Trusted Execution Environments
- u of digital
- Vevo
-
A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business
How does AppLovin’s AI-powered targeting software work? Who knows. And other musings on AppLovin’s Q4 earnings.
-
Tastemade Wants Viewers To Feast On FAST
Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.
-
This App Is Using AI To Reach People With A High Likelihood To Stay Loyal
Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.
-
AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
Tagged in:- adjust
- apple
- Apple ATT
- Apple SKAdNetwork
- AppLovin
- AppsFlyer
- CRM
- device ID
- featured
- Google Chrome
- google privacy sandbox
- inmobi
- iOS
- IP address
- ironSource
- Katie Madding
- Levi Matkins
- LifeStreet
- lookalike modeling
- MMP
- mobile attribution
- postbacks
- retargeting
- SAN
- Sara Camden
- SDK
- SKAN4
- Yevgeny Peres
-
AppLovin Had An Impressive Q2, Crediting Its Investments In AI
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]
-
AppLovin’s Software Revenue Is Growing After An App Studio Reorg
Historically, AppLovin made most of its revenue from its portfolio of apps. Now the company appears to be nearly finished with the bloodletting necessary to transform itself into a primarily software-focused business.
-
AppLovin Is Embracing Cost Per Install With Its New CTV Product
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory on a cost-per-install basis.