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»lifetime value

MoPub’s New SDK Helps Apps Tie User Value To Ad Spend

MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up to... Continue reading »

by Allison Schiff // May 21st, 2019 //
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The Crawl, Walk, Run Guide to Lifetime Value

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining... Continue reading »

by Sarah Sluis // December 6th, 2017 //
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Panda Pop Maker SGN Courts Lifetime Value With Playable Ad Units

Like most app developers, SGN – whose games have been downloaded more than 700 million times – is looking for long-term love. But in the casual gaming space, retention rates usually leave something to be desired. Only about one-third of users relaunch an app within 24 hours of the original install, according to Appsflyer. After... Continue reading »

by Allison Schiff // May 2nd, 2016 //
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AppLift’s New Tool Is All About The Post-Install

The name of AppLift's game is lifetime user value. The Berlin-based mobile game marketing platform launched a tool called DataLift on Thursday aimed at helping mobile advertisers get a better grip on the overall lifetime value of their users. “Price is what you pay, but value is what you get,” said AppLift CEO Kaya Taner,... Continue reading »

by Allison Schiff // January 29th, 2015 //
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