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»Adam Foroughi

AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption

The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are... Continue reading »
by Allison Schiff // September 5th, 2018 //
»
AppLovin To Hit A $1 Billion Run Rate Within The Year – But It’s Still Business As Usual

AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed. The mobile ad network last year received $841 million in debt financing from Chinese private equity firm Orient Hontai Capital. In 2014, AppLovin raised just $4 million in seed funding. Originally, Orient Hontai had intended to acquire a majority... Continue reading »
by Allison Schiff // March 30th, 2018 //
»
Virtual Reality Technology Could Change The Way We Experience Marketing

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in... Continue reading »
by AdExchanger // September 14th, 2015 //
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