• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»LifeStreet

Mobile ad platform LifeStreet released a new version of its DSP that shows developers what’s happening behind the scenes when they make a programmatic buy.
LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS

Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?” LifeStreet’s rearchitected DSP, called… Continue reading »
by Allison Schiff // May 24th, 2022 //
»
Facebook App Monetizer LifeStreet Goes After Mobile Developers

LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company’s current portal that is used by Facebook app developers to publish display… Continue reading »
by Judith Aquino // August 26th, 2013 //
»
LifeStreet, Flush With $66 Million, Sees More to ‘Life’ Than Driving App Installs

LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements.  Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it’s begun to focus more on serving “true campaign objectives” rather than… Continue reading »
by AdExchanger // May 31st, 2012 //
»
 

Popular Today

  • Gen Z
    Tips From Gen Z On How To Stop Being Cheugy
  • Podcast
    The Big Story: From Precision To Panels
  • Ad Exchange News
    Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved