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»LifeStreet

Facebook App Monetizer LifeStreet Goes After Mobile Developers

LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company's current portal that is used by Facebook app developers to publish display... Continue reading »
by Judith Aquino // August 26th, 2013 //
»
LifeStreet, Flush With $66 Million, Sees More to 'Life' Than Driving App Installs

LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements.  Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it's begun to focus more on serving "true campaign objectives" rather than... Continue reading »
by AdExchanger // May 31st, 2012 //
»

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