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»mobile advertising

News App SmartNews Eschews Subscriptions For Good Old Advertising

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo... Continue reading »
by Allison Schiff // September 18th, 2019 //
»
Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created... Continue reading »
by Allison Schiff // February 14th, 2018 //
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Inc. Mag’s Revenue Survey Points To The Maturing Of The Programmatic Market

Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme. At least not from an ad tech perspective in the Advertising & Marketing category. (Click here to read coverage of last year’s list.) “The list does feel a little random,” said Melissa Parrish, VP and research director... Continue reading »
by Allison Schiff // August 16th, 2017 //
»
Carriers Invest In Mobile Advertising, But Face Privacy And Scale Challenges

The revenue opportunity around mobile ad spend is too big to ignore, said Dan Rosen, global director of advertising at Spanish telco Telefonica, at Mobile World Congress in Barcelona in early March. It’s why telcos like Verizon, Telenor, Telstra and SingTel are spending big on ad tech. Telefonica carved out a niche in the mobile... Continue reading »
by Allison Schiff // March 14th, 2017 //
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Google Credits Mobile And Video Investments For Strong Revenue Growth

Google parent Alphabet finished out Q2 2016 with $21.5 billion in overall revenue, a 21% jump from Q2 2015. It's also a notable acceleration of growth rate from that year-ago quarter, when top line revenue grew 11%. [Read the earnings release.] The company chalked up the faster growth to investments in mobile and video. “The strength of the quarter... Continue reading »
by James Hercher // July 28th, 2016 //
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Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do

It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter. On Monday, the mobile app marketing platform, which was acquired by private equity firm Noosphere in early June likely as part of a fire sale, announced that it’s splitting itself into four... Continue reading »
by Allison Schiff // July 25th, 2016 //
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Mobile Is The Main Ingredient In Taco Bell’s Recipe For Breakfast Success

When Taco Bell launched its breakfast option last year, the brand had two main challenges on its plate: driving awareness among millennials and translating that heightened awareness into repeat foot traffic. It was a tall order considering that Taco Bell isn’t known for breakfast and that competition in the quick-service restaurant space is fierce. (See the... Continue reading »
by Allison Schiff // January 5th, 2016 //
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Fetch CEO: ‘Every Brand Should Be Looking At Mobile’

Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis Network, which reportedly shelled out around $48 million in November 2014 to buy the London-based agency. Although Fetch still maintains its global headquarters in London, CEO and co-founder James Connelly said that... Continue reading »
by Allison Schiff // October 16th, 2015 //
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Jaguar Land Rover Revs Up Its Second Screen Advertising Effort

Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so we’re always looking for ways to extend the reach of that investment in a smart way,” said Kim Kyaw, Jaguar... Continue reading »
by Allison Schiff // October 14th, 2015 //
»
New York Times Uses Editorial Insights To Solve Mobile Monetization Problem

The New York Times hopes to address mobile advertising problems with a customizable native in-stream ad unit called Mobile Moments, set for a mid-September launch. The publisher built the unit in-house using insights from its editorial team. It will be available both on apps and the mobile web, and a few advertisers have already signed... Continue reading »
by Sarah Sluis // August 4th, 2015 //
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