Home AdExchanger Talks Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

Social Distancing With Friends: InMobi Marketing Cloud CEO Abhay Singhal

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation.

Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What else can you do?

The father of two young children usually travels for business roughly 20 days out of every month. Now, he has the chance for a chat and quiet cups of coffee with his wife every morning, and it’s making him realize that this is something he really missed. He’s also connected with more friends virtually over the last few weeks than over the last few years.

People talk about changing consumer behavior thanks to more time spent at home – an increase in streaming, more ecommerce, more buy-online-pickup-in-store activity – but when life returns to normal, whatever that means and whenever that is, Abhay is hoping that these more friends-and family-oriented behavior changes are the ones that stick.

Also in this episode: Abhay talks about finally achieving his lifelong dream of solving a Rubik’s Cube and shares pro tips for what to do if you have a Zoom meeting and your hair is an unwashed mess. In short: There’s no shame in wearing a baseball cap to a business meeting.

Must Read

Comic: Alphabet Soup

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Google Ads Will Now Use A Trusted Execution Environment By Default

Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.

Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”

PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.

A comic version of former News Corp executive Stephanie Layser in the courtroom for the DOJ's ad tech-focused trial against Google in Virginia.

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)

Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.