SQREEM Touts The Large Behavioral Model – Not The LLM – As The Winning Predictive Engine
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
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Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.
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OPINION: Data-Driven ThinkingThe Unsung Hero Of Ad Tech's AI Revolution: The Cloud
In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.
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A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business
How does AppLovin’s AI-powered targeting software work? Who knows. And other musings on AppLovin’s Q4 earnings.
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OPINION: Data-Driven ThinkingHow Self-Supervised Learning In AI Can Reduce Reliance On User Data
Self-supervised learning is at the heart of generative AI, and it’s perfectly suited to address the signal loss we’re increasingly facing in digital advertising today.
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Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising. The platform is testing a new performance-based pay model for Ads on […]