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»cac

Some Spider Studios Uses Ecommerce Metrics To Build Its Media Brands

When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought his customer-focused metrics with him: customer acquisition cost (CAC) and lifetime value (LTV). When translated to media, Some Spider Studios CEO Vinit Bharara analyzes what content draws readers most efficiently (the media version of CAC)... Continue reading »
by Sarah Sluis // September 5th, 2018 //
»
 

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