• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»device ID

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple?
IAB Tech Lab’s Project Rearc Chugs Along On Open Standards, But The Browser Makers Are Wildcards

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the... Continue reading »

by Allison Schiff // September 15th, 2020 //
»
Facebook Will Stop Passing Device IDs; Uber's OOH Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique... Continue reading »

by AdExchanger // February 25th, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • It’s Official: YouTube No Longer Accepts Third-Party Pixels
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • Viant Technology Files S-1 Ahead Of IPO
  • The Big Questions For Digital Advertising In 2021
  • You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved