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»open standards

Local TV Needs Open Standards For Automated Buying And Selling

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa.​ Local TV advertisers and broadcasters have heard it time and time again: "Digital's got it all figured out." And then, "Why can't you be more like digital?" TV will... Continue reading »
by AdExchanger // July 12th, 2018 //
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