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»Project Rearc

IAB UK Creates Head Of Ad Tech Role To Focus On The Industry’s Existential Crises

The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, who was elevated to fill the head of ad tech position. Lakhani joined IAB UK in... Continue reading »
by Allison Schiff // May 4th, 2020 //
»
IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie

The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies... Continue reading »
by Sarah Sluis // March 16th, 2020 //
»
Post-Cookie Apocalypse, IAB Unveils 'Project Rearc'

Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of... Continue reading »
by Sarah Sluis // February 11th, 2020 //
»

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