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»data leakage

Alessandro De Zanche headshot
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Media owners today risk losing control of one of their most precious assets. The parasitic nature of certain ad tech is back, as some players… Continue reading »
by AdExchanger Guest Columnist // January 12th, 2022 //
»
Quantifying The Brand Safety Crisis; Another Day, Another Google Pile-On

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest and Snapchat – is either spam, adult or explicit content, or hate speech, according to a new report from the… Continue reading »
by AdExchanger // April 21st, 2021 //
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Why Adobe’s Ad Business Never Took Flight; Why Data Ethicists Hope FLoC Never Will

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe?  Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the… Continue reading »
by AdExchanger // April 6th, 2021 //
»
Paul Bannister headshot
User Privacy Doesn’t Solve Publisher Privacy

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and chief strategy officer at CafeMedia. User privacy is the largest trend shaping the direction of digital advertising. Governments are creating and enforcing new regulations that impact how advertising works, browsers… Continue reading »
by AdExchanger // October 28th, 2020 //
»
Facebook Will Stop Passing Device IDs; Uber’s OOH Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique… Continue reading »
by AdExchanger // February 25th, 2020 //
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