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»jordan mitchell

Why the 'Highest Bid Wins' Strategy Won't Raise Your Revenue

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of "holistic yield management" is in the front of many publishers' minds right now. It allows RTB demand to... Continue reading »
by AdExchanger // October 30th, 2013 //
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