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»VRTCAL

App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. The news around ID deprecation and privacy regulations is important and overwhelming. But while those conversations are necessary, we also need to face a... Continue reading »
by AdExchanger Guest Columnist // April 12th, 2021 //
»
Hey, What About That Forgotten 70% Of Mobile App Inventory?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. Soon, Apple will remove the device ID from mobile app ad requests. Google’s Android platform will follow suit. For many in the mobile advertising... Continue reading »
by AdExchanger // March 1st, 2021 //
»
Will 2021 Be The Year SPO And DPO Reconcile?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. A good compromise, “Seinfeld” co-creator Larry David once joked, is one where both parties are dissatisfied. Between ad tech’s buy side and sell side,... Continue reading »
by AdExchanger // November 17th, 2020 //
»
Ads.cert: The Crucial Next Step Toward Full Transparency

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at VRTCAL. Publishers, advertisers and ad tech vendors all support reducing ad fraud and increasing marketplace transparency. Yet, one of our most powerful... Continue reading »
by AdExchanger // August 26th, 2020 //
»
 

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