When an advertiser trains a model on its full organic converter base, it can better identify patterns that distinguish a casual browser from someone close to buying.
AI shopping agents are breaking the traditional attribution loop. Marketers must ensure that AI is aware of their brand and track how that awareness influences ecommerce outcomes.
Almost a decade ago, running multiple retargeters across the same user base was a recipe for inefficiency. But the landscape shifted, and the data makes that clear.
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena, based on insights from the ANA’s Retail Media Networks Fair.
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company did move from a net loss of $2 million in the year-ago quarter to a $28 million profit.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy New Year!
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company.
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
StackAdapt’s integration with HubSpot’s CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads.
Feminine care is a crowded market. Menstrual product brand August, which has a Gen Z founder, saw an opportunity to stand out through marketing that resonates with that age group.
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own.
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.
WaPo partnered with ActionIQ to overhaul how it markets to subscribers throughout the various stages of their subscription life cycle.
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday. “But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”
In-cinema advertising company National CineMedia says renewed moviegoer traffic put it “back in business.” But it wasn’t waiting idly – NCM rolled out new technology rife with first-party data that allows clients to layer exposure data into media buys across the NCM footprint for the first time.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements […]
Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise. […]
As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at […]
The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual […]
Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company disclosed in its Q3 earnings report Wednesday. The revenue drop is in line with Criteo’s previous forecast as it transitions from its traditional retargeting business to becoming a self-serve mobile platform. “We’ve been upfront about […]
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its Q2 earnings call Wednesday. Other headwinds, like mobile privacy policies and GDPR regulations, did affect Criteo’s revenues as dramatically. The company initially anticipated growth between 3% to 8% and now expects growth to be flat. […]
AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, said […]
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of […]
