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»retargeting

Criteo Revenue Drops As It Invests In Business Transformation

Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company disclosed in its Q3 earnings report Wednesday. The revenue drop is in line with Criteo’s previous forecast as it transitions from its traditional retargeting business to becoming a self-serve mobile platform. “We’ve been upfront about... Continue reading »
by James Hercher // October 31st, 2018 //
»
Criteo’s Attempts To Broaden Its Portfolio Stymie Growth For Now

Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its Q2 earnings call Wednesday. Other headwinds, like mobile privacy policies and GDPR regulations, did affect Criteo’s revenues as dramatically. The company initially anticipated growth between 3% to 8% and now expects growth to be flat.... Continue reading »
by James Hercher // August 1st, 2018 //
»
AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players

AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, said... Continue reading »
by James Hercher // April 23rd, 2018 //
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AdRoll Rebrands, Splits Into B2B And B2C Divisions

AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of... Continue reading »
by Kelly Liyakasa // February 27th, 2018 //
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Why Criteo Is Battling Fierce Headwinds In 2018

Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namely... Continue reading »
by James Hercher // February 5th, 2018 //
»
Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach

Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmatic... Continue reading »
by James Hercher // January 11th, 2018 //
»
Facebook Messenger Enters The Purchase Cycle With Cross-Platform Chat

Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer... Continue reading »
by Allison Schiff // November 7th, 2017 //
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Rue La La Rejiggers Its Retargeting Program

Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great experience so they keep coming back. “How do we stay top of mind for our best members and encourage them to come back over long periods of time?” said Jeff Steeves, VP of marketing at... Continue reading »
by Alison Weissbrot // October 3rd, 2017 //
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Facebook Messenger Wants To Give Retargeting A Makeover

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now... Continue reading »
by Allison Schiff // September 28th, 2017 //
»
Why Safari’s Desktop Tracker Blocking Matters (Even Though Safari Desktop Doesn’t)

Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in... Continue reading »
by James Hercher // June 9th, 2017 //
»
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