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»retargeting

Why National CineMedia’s Post-Pandemic Plan Is All About Audience And Attribution

In-cinema advertising company National CineMedia says renewed moviegoer traffic put it “back in business.” But it wasn’t waiting idly – NCM rolled out new technology rife with first-party data that allows clients to layer exposure data into media buys across the NCM footprint for the first time.
by Alyssa Boyle // April 6th, 2022 //
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Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed… Continue reading »
by AdExchanger // August 31st, 2021 //
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Twitter Launches Its Subscription Service; Criteo’s Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in… Continue reading »
by AdExchanger // June 4th, 2021 //
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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements… Continue reading »
by AdExchanger // May 21st, 2021 //
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Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.… Continue reading »
by Allison Schiff // May 6th, 2021 //
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Vizio Ads Expands Into Cross-Screen Video Retargeting

As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at… Continue reading »
by Sarah Sluis // July 31st, 2020 //
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COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue… Continue reading »
by James Hercher // July 29th, 2020 //
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Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small… Continue reading »
by AdExchanger // June 16th, 2020 //
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Snap To Stop Promoting Trump’s Account; A Steady March Of Google-Focused Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence… Continue reading »
by AdExchanger // June 4th, 2020 //
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Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency   As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual… Continue reading »
by AdExchanger // March 11th, 2020 //
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