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»retargeting

Corey Ferengul Named CEO Of Magnetic To Develop New Go-To-Market Approach

Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as CEO for the past six years. It’s time for the company to evolve and grow beyond its retargeting roots, said Ferengul, who previously sat on Magnetic’s board and also served as chief exec of programmatic... Continue reading »
by James Hercher // January 11th, 2018 //
»
Facebook Messenger Enters The Purchase Cycle With Cross-Platform Chat

Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer... Continue reading »
by Allison Schiff // November 7th, 2017 //
»
Rue La La Rejiggers Its Retargeting Program

Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great experience so they keep coming back. “How do we stay top of mind for our best members and encourage them to come back over long periods of time?” said Jeff Steeves, VP of marketing at... Continue reading »
by Alison Weissbrot // October 3rd, 2017 //
»
Facebook Messenger Wants To Give Retargeting A Makeover

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now... Continue reading »
by Allison Schiff // September 28th, 2017 //
»
Why Safari’s Desktop Tracker Blocking Matters (Even Though Safari Desktop Doesn’t)

Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in... Continue reading »
by James Hercher // June 9th, 2017 //
»
Fractional Attribution Keeps Eco-Conscious Brand Cariloha From Flying Blind

While consumers typically don’t convert after their first contact with a brand, many marketers measure as if they do. But specialty retailer Cariloha, which sells bamboo-based apparel and accessories both online and in 50 stores, is taking a different approach. Rather than assigning 100% of the credit for a conversion to the last ad a... Continue reading »
by Kelly Liyakasa // May 9th, 2017 //
»
Twitter’s Loss, Criteo’s Gain

Criteo welcomed Twitter’s revelation last week that it would stop investing in its retargeting platform TellApart due to direct-response headwinds. Criteo’s CEO said these changes could help its own business. “TellApart was a strong competitor for us in the US, so it was good news for us that they’re winding down that business, and [it]... Continue reading »
by Kelly Liyakasa // May 3rd, 2017 //
»
LinkedIn (Finally) Rolls Out Retargeting, CRM Matching

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which lets advertisers upload their CRM files to target specific segments or groups of IDs. Customers have two ways to bring first-party data into LinkedIn. First is through a direct... Continue reading »
by Kelly Liyakasa // April 24th, 2017 //
»
AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President

AdRoll has a new president: Toby Gabriner, former CEO of Adap.TV (now AOL/Oath) and an early CEO of [x+1], now owned by Rocket Fuel. Gabriner, who joined AdRoll as a strategic adviser in October, succeeds longtime president, CMO and founding team member Adam Berke, who will move into a strategic advisory role at AdRoll. Transitioning... Continue reading »
by Kelly Liyakasa // April 20th, 2017 //
»
Criteo And HookLogic CEOs On The Logic Behind The Acquisition

By Kelly Liyakasa and James Hercher Criteo’s $250 million, all-cash purchase of retail exchange HookLogic on Tuesday was premeditated. Meaning, the two companies already knew of the other’s capabilities – and a marriage felt right for the future of both ecommerce ad tech companies, said Criteo CEO Eric Eichmann. “We’d been talking to HookLogic for almost... Continue reading »
by AdExchanger // October 5th, 2016 //
»
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