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»retargeting

Criteo To Acquire HookLogic For $250M In Push For Full Commerce Stack

French performance marketing company Criteo will acquire HookLogic, a retail exchange, ad server and attribution company focused squarely on retailers. The deal, a $250 million all-cash transaction, gives Criteo a brand new set of customers – including CPG advertisers like Clorox and Kraft. HookLogic's performance marketing exchange enables these consumer brand manufacturers to bid on sponsored product... Continue reading »
by Kelly Liyakasa // October 4th, 2016 //
»
LinkedIn (Finally) Rolls Out Conversion Tracking, A Precursor To Retargeting

LinkedIn has finally launched a feature that has been available to marketers on Facebook for three-plus years. The site rolled out conversion tracking for sponsored content and text ads on Thursday after a serious overhaul of its tech infrastructure. At its most basic level, the feature lets marketers determine if a user converted after clicking or viewing... Continue reading »
by Kelly Liyakasa // September 8th, 2016 //
»
Content-Commerce Hybrid Betabrand Bets On Smarter Facebook Segmentation To Boost Revenue

Since Betabrand crowdsources its ephemeral designs – including the “dress pant yoga pants” – it focuses on Facebook as a primary traffic source. The platform accounts for about 80% of the ecommerce brand’s acquisition budget, and more than half of its members authenticate using their Facebook credentials. Betabrand is no newbie at CRM and email... Continue reading »
by Kelly Liyakasa // August 19th, 2016 //
»
Remarketing Is All About ‘Timing, Timing, Timing’

Kirthi Kalyanam will speak at AdExchanger's Omni.Digital conference in Chicago on September 8. A lot of marketers are struggling with retargeting. According to a recent Millward Brown Digital poll of 300 senior brand, agency and media execs, 55% of them aren’t confident in their company’s grasp of the customer journey. “Historically, the advertising industry has... Continue reading »
by Allison Schiff // August 18th, 2016 //
»
Criteo Reports Strong Q2 Revenue As CEO Addresses Header Bidding, SteelHouse Suit

French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time. Criteo... Continue reading »
by Kelly Liyakasa // August 3rd, 2016 //
»
Ford Denmark Connects Dealer Visits To Digital KPIs

Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns gave us a giant boost to our [digital] KPIs,” said Tom Maxmølris, marketing operations manager for Ford Denmark. But that was because Ford Denmark focused on “click to act” campaigns, which strengthened... Continue reading »
by Kelly Liyakasa // July 19th, 2016 //
»
German Rental Car Giant Sixt Steers Into US Markets Via Facebook Video

When brands think about video advertising, sequential retargeting isn’t always top of mind. But multinational rental-car company Sixt, in its bid to capture more share in the US market (it has 50 stations across the US, after opening its first in Florida in 2011), is test-driving Facebook video coupled with expanded Custom Audiences to improve... Continue reading »
by Kelly Liyakasa // July 6th, 2016 //
»
In Retargeting 2.0, Advertisers Test Drive New Data (And Creative) Tactics

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie matches, marketers are demanding upper-funnel features that go well beyond conversion and tracking pixels. “What we’re seeing across our portfolio with clients like Nike, for example, is they’re... Continue reading »
by Kelly Liyakasa // April 13th, 2016 //
»
LendingTree Puts Ad Tech Vendors Through Their Paces

Nitin Bhutani gets pitched by eager ad tech vendors daily in his role as VP of marketing at LendingTree.com. “We’re inundated with proposals from companies soliciting business,” said Bhutani, who came to LendingTree in 2011 after nearly a decade in various exec roles at HSBC, including VP of Internet marketing. But as a brand that... Continue reading »
by Allison Schiff // October 9th, 2015 //
»
Walking The Razor’s Edge: Reddit Tries To Figure Out Its Ad Business

When Ellen Pao stepped down from her post as CEO of Reddit on Friday – ceding the spot to Reddit co-founder Steve Huffman – it left Reddit’s monetization situation murkier than ever. In a question and answer session on Reddit’s popular AMA (Ask Me Anything) section, Huffman wrote, “Reddit has a lot of cash. Monetization... Continue reading »
by Liz Rowley // July 13th, 2015 //
»
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