Home Ad Exchange News Amazon Begins Display Ad Retargeting

Amazon Begins Display Ad Retargeting


Hey, what’s this…?

Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant.

After visiting a few tech news sites where I’ve found many retargeting ads in the past, I visited 9 to 5 Mac which for some reason wasn’t showing the usual ads (tech players and conferences) that I see… indeed, up came Amazon retargeting!

The Use Case

I found that by visiting the Viewsonic G-Tablet page here…

This visit would appear to trigger this 300×250 ad in the right column of 9 to 5 Mac:

And, what supply source was used? Looks like the DoubleClick Ad Exchange if the code is any indication:

Retargeting Code

Who’s doing the bidding for Amazon? It would seem in-house bidding capabilities are likely given the company appears focused on building out a larger display ad, audience buying team.

By John Ebbert

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