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»display ads

Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?

Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated sites. While neither Yahoo nor its Tumblr subsidiary confirmed to AdExchanger that this is in the works or when the product is scheduled to debut, the existence of ads designed... Continue reading »
by Ryan Joe // May 8th, 2014 //
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Dell Streamlines Marketing Spend Through Attribution

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we... Continue reading »
by Judith Aquino // April 11th, 2014 //
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Starwood Hotels Finds 'When' Matters More Than 'Who' In Display Ad Performance

Winning a hotel guest takes more than a swimming pool and a spa package. Like its competitors, Starwood Hotels & Resorts Worldwide looks for opportunities to give its accommodations an edge over other hotels. With more than 1,100 properties in nearly 100 countries across nine brands, the company has strong brand awareness. But that isn’t... Continue reading »
by Judith Aquino // March 13th, 2013 //
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Amazon Begins Display Ad Retargeting

Hey, what's this...? Looks like Amazon has started retargeting as last week's news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what's happening inside the e-commerce giant. After visiting a few tech news sites where I've found many retargeting ads in the past, I visited 9 to 5... Continue reading »
by AdExchanger // April 11th, 2011 //
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Papa John's Marketing VP Ensign Discusses Digital Marketing, The Brand And The Keep

Jim Ensign is Vice President, Digital Marketing of Papa John's International, the world's third largest pizza company. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. Papa John's is one of the initial brands to sign-up for Adkeeper's "keep" product. Read the release. Click below or scroll down: Responsibilities Blending E-Commerce... Continue reading »
by AdExchanger // March 22nd, 2011 //
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Google Letting Users Curate Search; Is Display Curation Next?

In an effort to curb the effects of content farms, an interesting development in the world of Google search has arisen which could impact the world of Google display: users will be able to block sites in search engine result pages. Google search engineers explain on the Official Google blog: "Now when you click a... Continue reading »
by AdExchanger // March 10th, 2011 //
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Mediabrands' George To Publishers: For The Agency Trading Desk, Context Is Just An Attribute

The Internet Advertising Bureau has posted a short video clip for its data-and-media "Great Debate" panel led by Federated Media's John Battelle on Day 3 of the Ecosystem 2.0 conference in Palm Springs, California. Not included in the clip is Mediabrands' agency exec Quentin George giving clear guidance to publishers with a dose of audience-based... Continue reading »
by AdExchanger // March 2nd, 2011 //
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Agencies Must Have Tech - CEO Mann Says Covario Is An Agency And A Software Company

Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager,... Continue reading »
by AdExchanger // February 14th, 2011 //
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TARGUSinfo Releasing New Self-Service Product To Further Enable Audience Buying Says VP McLenaghan

Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we... Continue reading »
by AdExchanger // October 13th, 2010 //
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Yahoo! Talks RTB, Rubicon Project Urges Caution; On Demand-Side Platform Holy Grail; ScanScout Online Video Ad Insights

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes,... Continue reading »
by AdExchanger // March 15th, 2010 //
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