Adgregate Markets Moves Into Mobile Display eCommerce

Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release.

Adgregate MarketsGenerally speaking, when do you think mobile display advertising reaches significant scale and what may be some of the triggers?

US Mobile grew by 68M users according to Nielsen data in September 2009. As the number of users on smartphones grows, the number of available apps will drive mobile display advertising because the publishers of apps are monetizing distribution of those apps through display advertising. There’s a direct correlation of the apps available with the
number of mobile ads served. Apple iphone has over 115,000 apps just by itself.

Advertisers continue to use multi-channel marketing strategy to make their branding and marketing consistent among all media and as mobile web grows the dollars allocated to mobile display ads will continue to grow as well. There’s evidence that the industry in recognizing that the mobile advertising is reaching scale vis a vis Google’s acquisition
of Admob.

What are some of the challenges in delivering a display ad to a mobile device (serving, tracking, non-standard formats across mobile devices?) and how does Adgregate overcome these challenges?

The challenge with mobile advertising is that there are many devices running different mobile operating systems to support. The beauty of our technology is that, by leveraging our cloud-based technology, advertisers can deploy ads across various platforms with minimal effort.

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