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»ad agency

Both Sides Guilty Of Media Etiquette Mishaps

 “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls... Continue reading »
by AdExchanger // July 12th, 2013 //
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Is Facebook Just Another Ad-Supported Publisher?

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has... Continue reading »
by AdExchanger // May 22nd, 2012 //
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Attention Audience Buyers: Stop Buying Demographics

"Ad Agents" is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency. In order for audience-based buying to move forward, digital advertisers need to break free from the offline media shackles that come with demographic buying. Audience-based buying is... Continue reading »
by AdExchanger // March 16th, 2012 //
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PHD Mobile Director Candela Reviews Rich Media And Mobile Advertising Momentum

Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally "hit" at PHD? SC: I... Continue reading »
by AdExchanger // September 19th, 2011 //
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MEC's Astley Talks Audience Buying; Sees Media Agency Recruiting Targets Shifting

Rich Astley is Senior Partner, Practice Lead, Data Planning and Optimization at MEC, a WPP Group agency. AdExchanger.com: How prevalent is audience buying today in the media plans that you see? Can you share a use case or two of where you see strength? And maybe where you are still waiting? RA: It’s an increasingly... Continue reading »
by AdExchanger // February 22nd, 2011 //
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MDC Partners' kbs+p To Operationalize New Investment Arm Within Agency Says Venture Unit's Founder Herman

Kirshenbaum Bond Senecal & Partners of agency holding company MDC Partners announced the launch today of its new investment initiative known as kbs+p ventures which will "seek to invest in early- and mid-stage companies that focus on advertising and mobile technologies and design," according to The New York Times' Tanzina Vega. Read more. kbs+p's chief... Continue reading »
by AdExchanger // February 15th, 2011 //
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The Changing Role Of Media Planner In A Digital World

"Ad Agents" is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. "What do agencies do, anyway?"   In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it... Continue reading »
by Ad Traders // August 9th, 2010 //
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The Algorithm Is the New Decision Maker: Communicating with the New Demand Side

"Ad Agents" is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. My work focuses on the economics of advertising, but recently I've been thinking about the political economy of advertising. After all, advertising dollars don't have a mind of their... Continue reading »
by Ad Traders // May 20th, 2010 //
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Tim Hanlon Reviews New Role at Catalyst S+F, And Agency As Venture Fund

Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures' exec, will be joining the marketing firm as a partner and be "responsible for the firm's venture investment and advisory strategies, as well as the lead consultant on advanced media issues." Read the release. AdExchanger.com: How will your experience... Continue reading »
by AdExchanger // May 4th, 2010 //
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A New School Of Thinking: 10 Trends For Marketing Campaigns

"Ad Agents" is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we've seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like... Continue reading »
by Ad Traders // April 29th, 2010 //
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