Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Impression-Level CEO
Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving models of digital-inventory trading will allow us to find advantages for our clients, with more efficient pricing and more effective inventory selection.” Read more.
Cahill On DSPs And Exchanges
Hill Holliday’s Adam Cahill gives his “Top Nine Takeaways for 2009” on ClickZ. Cahill identifies DSPs and exchanges as changing the game for the better in online display advertising as efficiency and control are driving ROI with data’s help. Audience buying also gets a shout out as agencies turn into ad networks with their own DSPs. Read more.
More Funding!
CPX Going Platform
CPX Interactive said in a release that it has developed “its own proprietary ad management platform, CPX adROIt™” with “advertiser and publisher interfaces” and expects to launch it in early 2010. Sounds like someone has just joined the DSP race from here. Andale! Read the release.
Blue Lithium CEO Is BACK
Red Herring says it best: “Serial entrepreneur Gurbaksh Chahal is at it again.” The former CEO of Blue Lithium, an ad network which he sold to Yahoo! for hundreds of millions of dollars in the great buying spree of 2007, is starting a virtual currency company called gWallet and he’s already got $10 million in the back from investors Adams Street Partners and Trinity Ventures among others. Read more.
Cyber Monday-ing
Diego Vasquez of MediaLife Magazine talks to CEO Shaukat Shamim of Permuto about Cyber Monday. Shamim says consumers have been cyber-mondaying for a while now: “This is evidenced by the fact there has been an increasing amount of searches for Cyber Monday since Sept. 13.” Read more. In other Cyber Monday news, ComScore said in a release that Cyber Monday revenue was up 5% this year. Read it.
UK Cross Channel Attribution
ClickZ’s Jack Marshall says that GfK NOP Media has launched a U.K. panel providing insights on consumer purchase behavior through online and offline channels. In another step toward better attribution models for all, the company hopes to help marketers understand their campaigns’ effectiveness. Read more.
Driving Yield DSP-Style
CPM Advisors CEO Rob Leathern takes a critical look at a recent Rubicon Project report on his Zeronomy blog. In addressing how publishers manage their inventory today, Leathern writes, “Some very well-known publisher brands appear to be giving themselves liberally to anyone with an ad to show.” Read it.
Growing Leaders
ValueClick CEO Tom Vadnais discusses how his company mentors and grows company employees into future leaders at the online advertising company in an article by Brooke Bates of Smart Business Los Angeles. Vadnais says, “When the environment is not so good, you sometimes find out who your best leaders are because they’re the people who make the best out of a not particularly good situation.” Read more.
The Need For Speed
Netezza’s Brad Terrell bubbles up the PowerPoint presentation that he and AOL execs made at the recent ad:tech show in New York City. Terrell gives readers a drive-by on bid optimization, inventory management and price/volume curves as he makes the case for “the need for speed.” Read it.
Remarketing? What’s that?
It’s the low hanging fruit, bobbing in front of you, dear Marketer. Advertise.com and SEMPO (Search Engine Marketing Professional Organization) have put out results from a recent survey on remarketing/retargeting. According to results, marketers think remarketing is the most under-utilized tactic among a list of targeting parameters such as geo-targeting. 70% admitted they have never even used retargeting in their entire life. Can you imagine a life such as this? Read the release.
Publicis Arranges Chess Set
Publicis updated the alignment of its VivaKi digital agencies according to MediaPost. Changes included HR falling under a Razorfish exec and finance under a Digitas exec. Also, Rishad Tobaccowala will leave his CEO post at Denuo and take on a management role at VivaKi – perhaps filling a void left by Tim Hanlon’s departure. Hanlon also worked at Denuo, a Publicis “futures” practice. Read more.
Agency Pares
WPP’s Ogilvy has shed another 90 jobs according to Rupal Parekh of AdAge. Parekh says the agency is just being “cautious” in its staffing due to continued pressure brought on by the recession as well as their own client’s guidance on future business. Read more.
