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»paperg

Creative And Media Are Talking But They're Missing the Point

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. While leading a recent programmatic creative workshop, I asked attendees two key questions. Who knew if the work they were designing was for a programmatic... Continue reading »
by AdExchanger // February 18th, 2016 //
»
Programmatic Creative Platform PaperG Snags $5 Million In Series B

In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability to target infinite segments, but if they’re delivering generic messages to a targeted audience, they’re simply wasting their ad spend,” said Victor Wong, CEO of creative management platform PaperG, which announced $5... Continue reading »
by Allison Schiff // October 6th, 2015 //
»
Flash In The Pan: Historical Lessons Of Adobe's Macromedia Acquisition

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. Adobe’s 2005 acquisition of Macromedia, along with its flagship products Flash and Dreamweaver, for $3.4 billion in stock, had huge potential. Macromedia’s plan for Flash to... Continue reading »
by AdExchanger // September 28th, 2015 //
»
Golf Brand OptiShot Takes A Swing At Programmatic Creative

The programmatic pipes have been laid, but programmatic creative is still ramping up. “There’s a disconnect between media and creative that prevents the industry from taking advantage of what’s possible,” said Adam Cahill, who left his post as EVP and chief digital officer at Hill Holliday in April to found Anagram, a consultancy/agency hybrid focused... Continue reading »
by Allison Schiff // August 21st, 2015 //
»
Tech’s Big Three Cash In On Display

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while.... Continue reading »
by AdExchanger // November 1st, 2013 //
»
PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong

Victor Wong is CEO of PaperG, a local, online advertising technology company. Wong discussed his company's growth and offering with AdExchanger including trends he's seeing in the local advertising marketplace. AdExchanger.com: What are some of the trends you're seeing today which you didn't expect when you started the company? When we first started the company,... Continue reading »
by AdExchanger // February 9th, 2012 //
»
Agencies Talking Demand-Side Platforms And Exchanges; PaperG Takes 1.1 Million Paper Dollars; CPX Interactive To Join DSP Game?

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency's views on media. Rhind says, "In terms of trading media in real time, we have been focused on how the evolving... Continue reading »
by AdExchanger // December 3rd, 2009 //
»
PaperG CEO Wong Says Local Advertising Needs Simple, Understandable Pricing

Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news -- the community bulletin board. It isn't surprising to the PaperG team that Flyerboard has been... Continue reading »
by AdExchanger // August 13th, 2009 //
»
 

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