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»adform

Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to... Continue reading »
by AdExchanger // December 2nd, 2020 //
»
Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »
by Allison Schiff // September 30th, 2020 //
»
Can the email address be the next big online identifier?
Can Email Be The Next Big Online Identifier?

With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email... Continue reading »
by Allison Schiff // August 25th, 2020 //
»
W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and frequency capping. Now six months have... Continue reading »
by Sarah Sluis // July 6th, 2020 //
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A Decade Of Marketing Inefficiency Is Being Laid Bare

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. The COVID-19 pandemic and its economic implications are catapulting the tech-driven marketing world into a new phase of maturity: a long-overdue period of... Continue reading »
by AdExchanger // June 29th, 2020 //
»
New Adform CEO Troels Jensen Enters Ad Tech In The COVID-19 Era

Welcome to ad tech. Everything’s a disaster. But Troels Jensen, former CEO of the Danish fin tech company Itiviti AB, who was brought on as Adform’s chief in April, is sticking to the plan. “The long game hasn’t changed,” Jensen said. “But we do have time now to think about how we’re hitting the ground... Continue reading »
by James Hercher // April 22nd, 2020 //
»
Where The 'Cookie Apocalypse' Will Go

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. Some point to browser privacy changes and comments from regulators as evidence that real-time bidding and tracking are ending. Indeed, the long-anticipated “death... Continue reading »
by AdExchanger // January 2nd, 2020 //
»
Facebook Sues Over Ads Linked To Malware; DOOH Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The... Continue reading »
by AdExchanger // December 6th, 2019 //
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Be Wary Of Walls When It Comes To Connected TV Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they... Continue reading »
by AdExchanger // March 25th, 2019 //
»
Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for... Continue reading »
by Zach Rodgers // March 12th, 2019 //
»
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