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»adform

Where The 'Cookie Apocalypse' Will Go

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform. Some point to browser privacy changes and comments from regulators as evidence that real-time bidding and tracking are ending. Indeed, the long-anticipated “death... Continue reading »
by AdExchanger // January 2nd, 2020 //
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Facebook Sues Over Ads Linked To Malware; DOOH Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Politically Incorrect Facing major pushback on its policy, Facebook is considering labeling political ads to indicate whether or not they have been fact-checked. Neither Democrats nor Republicans are pleased with the solution, feeling it could hurt their ability to reach and mobilize voters, The... Continue reading »
by AdExchanger // December 6th, 2019 //
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Be Wary Of Walls When It Comes To Connected TV Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how they... Continue reading »
by AdExchanger // March 25th, 2019 //
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Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for... Continue reading »
by Zach Rodgers // March 12th, 2019 //
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Dmexco Future Murky In Wake Of Founder Fallout

Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consulting... Continue reading »
by Kelly Liyakasa // November 17th, 2017 //
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How M&A Impacts The Remaining DSPs

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs... Continue reading »
by James Hercher // August 21st, 2017 //
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Bridging The Data Gap Will Help Marketers Master Immersive Storytelling

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform If you’re looking for growth in digital media, look no further than video and native, where advertisers and tech companies alike are... Continue reading »
by AdExchanger // September 1st, 2016 //
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Jay Stevens Leaps To Adform From Rubicon Project

Jay Stevens has joined Adform as chief revenue officer. The company created the role because it needed someone to manage the business and control country-specific P&Ls as Adform expands geographically into new markets. He started Monday. Stevens made the switch to the decade-old ad tech company, founded in Denmark, a few months after departing Rubicon... Continue reading »
by Sarah Sluis // June 16th, 2016 //
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Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?

Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren’t sharing them with each other – partially because they don’t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator. As a result, companies are developing their own policies and... Continue reading »
by James Hercher // February 11th, 2016 //
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A Daunting Path For Danish Ad Tech Company Adform As It Enters The US Market

Following its $21.5 million funding round to close out 2015, the Danish ad tech company Adform will test the dense US market. The market entrance was confirmed by Julian Baring, Adform’s general manager of North American business, who was hired last August to build out operations in Canada and the US. European data and advertising... Continue reading »
by James Hercher // January 11th, 2016 //
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