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»Yield Optimization

Rubicon’s Ad Engine Aims To Help Publishers Make The Most Of What They’ve Got

Publishers looking to maximize their yield need to think more like buyers.  With that goal in mind, Rubicon Project unveiled Ad Engine on Thursday, a beta feature running in its Seller Cloud with NewsCorp as a launch partner. Although Rubicon hasn’t released an official date for when the product will made made generally available, Josh... Continue reading »
by Allison Schiff // October 2nd, 2014 //
»
Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’

It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move... Continue reading »
by David Kaplan // December 20th, 2012 //
»
Maxifier CEO Shaevitz Says It's Time For Programmatic Selling

Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)?... Continue reading »
by AdExchanger // May 16th, 2012 //
»
Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale

In November, Guardian announced a partnership with Operative where Guardian's "print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012." Read the release. Andy Beale, Technology Director at Guardian News and Media,... Continue reading »
by AdExchanger // December 8th, 2011 //
»
Katsur Joins Publisher-Side Optimization Firm Maxifier As COO

Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated... Continue reading »
by AdExchanger // September 12th, 2011 //
»
PubMatic CEO Goel Discusses Series C Funding, Company Plans

Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move... Continue reading »
by AdExchanger // April 15th, 2010 //
»
PubMatic Closes $7.5 Million Series C Funding; Funds Will Be Used For PubMatic Premier Platform Expansion; Executive Hires, & Product Innovation

PRESS RELEASE
by Ad Traders // April 15th, 2010 //
»
Rubicon Project Announces Real-Time Bidding And Publisher Controls

The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project's VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and... Continue reading »
by AdExchanger // April 14th, 2010 //
»
GM Burke Says FatTail Offering Supply-Side Platform Solution

Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced... Continue reading »
by AdExchanger // March 30th, 2010 //
»
It's Time To Get "Real" About Malvertising

"The Sell-Sider" is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day weekends, holiday seasons, a plethora of Q1 inventory. These are all normal signals and events throughout the course of our year but also triggers for more... Continue reading »
by Ad Traders // March 15th, 2010 //
»
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