Home Ad Exchange News Looking At The Real-Time Bidding Numbers With PubMatic’s Goel
Ad Exchange News

Looking At The Real-Time Bidding Numbers With PubMatic’s Goel

By AdExchanger

SHARE:

PubMatic In MediaweekAdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week.  Goel emphasized that this is an estimate.

RG: Our estimate is based on our own methodology. Here is an overview of how we came up with it:

  1. We took an estimate of revenue made from the DSP’s in 2009, which we gathered as less than $100MM total based on a number of things including conversations we’ve had w/ CEOs, etc.
  2. We expressed $100MM as a percentage of the $15B online ad market – which is .70%, or roughly 2/3 of 1%.
  3. Then, we added the latest players in the space, and looked at how things are ramping up on our side. We see aggressive growth in in 2010… So, 3-5% is our best estimate.

To be clear, this is NOT reflective of the percentage of RTB transactions that PubMatic facilitates.

By John Ebbert

Tagged in:

Must Read

Programmatic

PubMatic’s Agentic AI Is Going Beyond Direct Deals

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

ad tech earnings

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality

TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

Identity

A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Artificial Intelligence

Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

CTV

Disney’s New CEO Is Focused On Two E’s: Engagement And ESPN

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.

Publishers

People Inc. Looks Inward For Growth As Its Search Traffic Downsizes

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

Popular

  1. Identity

    A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

    TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

  2. Comic: Conversion!
    Marketers

    NBCU’s Peacock Is Officially On Its Way To Profitability

    NBCUniversal successfully called its shot with the nickname “Legendary February.”

  3. Measurement

    Google Ads Launches New Tools For Mapping Incrementality

    Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos. 

  4. Artificial Intelligence

    Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

    Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

  5. AI

    Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?

    OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.