The new funding will be used to accelerate the adoption of PubMatic’s recently announced set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.
“PubMatic has consistently surpassed its growth objectives and has a fast growing roster of ComScore top 250 publishers,” says Ashish Gupta, Managing Director of Helion Advisors. “With portals, ad networks and Demand Side Platforms evolving to maximize advertiser ROI, we are very excited about PubMatic’s singular focus on building the most advanced Sell Side Platform for publishers in the market.”
“We pride ourselves on our innovation and scale at PubMatic. No other company has come to market with so many tools to make certain premium publishers earn the most revenue while ensuring control over their brand, which has allowed us to grow revenue over 700% since a year ago,” says Rajeev Goel, Co-founder and CEO of PubMatic. “This new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”
Helion Venture Partners (www.helionvc.com ) is a multi-stage venture fund with $350 million under management. The fund invests in businesses that are either technology-powered or catering to the consumer services space. The focus sectors of investment include – outsourcing, internet, mobile, technology products, retail services, education and financial services. The fund’s investors are well-respected global institutions including top tier university endowment funds, foundations and family offices.
PubMatic’s (www.PubMatic.com) ad monetization and management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including IAC, The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
Privately held PubMatic, backed by funding from Helion Ventures, Draper Fisher Jurvetson, and Nexus Venture Partners, has seven offices around the world in the US, Europe, and Asia.