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»cpx interactive

New Mobile, Affiliate Units at CPX Interactive Aim to Capture Fragmented Spend

CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising -- a la ValueClick. So it's breaking out its channel offerings into branded divisions, starting with mobile and affiliate ads. Its new mobile network, Moversa, is three months old but already contributes 5%... Continue reading »
by Zach Rodgers // July 26th, 2012 //
»
Agencies Talking Demand-Side Platforms And Exchanges; PaperG Takes 1.1 Million Paper Dollars; CPX Interactive To Join DSP Game?

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency's views on media. Rhind says, "In terms of trading media in real time, we have been focused on how the evolving... Continue reading »
by AdExchanger // December 3rd, 2009 //
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CPX Interactive CEO Seiman Sees Strength In Consumer Goods and DM Clients With Upfront Revenues

Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How's CPX Interactive's display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this... Continue reading »
by AdExchanger // May 21st, 2009 //
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