»Big tech

Headwinds For DTC Brands; Tailwinds For Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The... Continue reading »

by AdExchanger // December 11th, 2019 //

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Influencer Marketing Goes Programmatic; The Times Bans Social Pixels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers... Continue reading »

by AdExchanger // November 20th, 2019 //

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Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track... Continue reading »

by Allison Schiff // September 17th, 2019 //

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Why Google Shouldn’t Worry About Antitrust Scrutiny – And Why It Should

Usually, you’ve got to pay lawyers for legal advice. But between sessions at Fordham University’s annual conference on international antitrust law and policy in New York City on Friday, there was lots of informal chatter about Google’s growing list of antitrust inquiries. The takeaway: This isn’t Google’s first antitrust rodeo, but it might be different... Continue reading »

by Allison Schiff // September 13th, 2019 //

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Here’s What The World’s Top Antitrust Enforcers Are Thinking About Right Now

“Break up Big Tech” is a good sound bite for presidential candidates on the stump. But antitrust regulators in the United States and around the world aren’t rushing to sharpen their scalpels just yet. While there’s no denying that companies like Google, Facebook, Amazon, Apple and even Netflix “are extremely strong,” their size in the... Continue reading »

by Allison Schiff // September 13th, 2019 //

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The Big Story: The Cookie Rumbles

Cookies: Can’t live with ’em, can’t live without ’em. Well, that depends on who you ask, and the experts disagree. This week on The Big Story, the team examines both sides of the heated debate on the value, or lack thereof, of third-party cookie tracking. On one side of the fence, a study from May... Continue reading »

by Allison Schiff // September 5th, 2019 //

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Hawley Aims To End ‘Social Media Addiction’ – And Other Anti-Big Tech Bills On The Boil

Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media... Continue reading »

by Allison Schiff // July 31st, 2019 //

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IPG’s Roth Bristles Over Questions About Acxiom; Xandr Finally Adds Video Partners To Community

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in the... Continue reading »

by AdExchanger // July 24th, 2019 //

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WPP Shuns Accenture-Led Pitches; Publicis Closes Epsilon Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services... Continue reading »

by AdExchanger // July 3rd, 2019 //

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