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»Anagram

Digilant Scoops Up Programmatic Media Consultancy Anagram

Indie programmatic agency Anagram is indie no more. On Thursday, programmatic ad firm Digilant acqui-hired the five-person team behind Anagram in a bid to beef up its custom programmatic ad solutions. “Providing custom solutions is not just about technology,” said Digilant global CEO Alan Osetek. “Technology is only as good as the people who use... Continue reading »

by Allison Schiff // March 23rd, 2017 //
»
Exiber Aims To Bring Transparency To Programmatic Buying In LatAm

The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth with a raison d'être centered on what it calls “uncomplicated and transparent programmatic marketing.” Based in Miami, Brazil and Mexico, Exiber bills itself as a data-driven agency for LatAm and US multicultural customers looking for... Continue reading »

by Allison Schiff // January 3rd, 2017 //
»
Why Advertisers Are Not All That Nonplussed By Facebook’s Ad Metrics Errors

Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman,... Continue reading »

by Allison Schiff // December 15th, 2016 //
»
How The ANA Rebate Controversy Could Impact Ad Tech

The ANA report on agency transparency erupted last week, intensifying a long-expected public dispute between brands and their media agencies. While the report focused on brands and agency holding companies, its findings could potentially affect ad tech companies. AdExchanger reached out to some leaders in the ad tech sphere to see how they viewed the... Continue reading »

by James Hercher // June 13th, 2016 //
»
Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit

Agencies may come under tougher scrutiny soon as a result of an Association of National Advertisers (ANA) report due out this month. The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners.... Continue reading »

by Alison Weissbrot // June 1st, 2016 //
»
Programmatic Agency Anagram’s Got A Plan For ‘Radical Transparency’

The Association of National Advertisers and the 4As might be mending fences, but transparency – or the lack thereof – is still an issue. It’s why programmatic agency Anagram decided to start setting its clients up with their own direct platform contracts, rather than stepping in as the middleman. Anagram founder Adam Cahill calls it “radical... Continue reading »

by Allison Schiff // March 1st, 2016 //
»
Golf Brand OptiShot Takes A Swing At Programmatic Creative

The programmatic pipes have been laid, but programmatic creative is still ramping up. “There’s a disconnect between media and creative that prevents the industry from taking advantage of what’s possible,” said Adam Cahill, who left his post as EVP and chief digital officer at Hill Holliday in April to found Anagram, a consultancy/agency hybrid focused... Continue reading »

by Allison Schiff // August 21st, 2015 //
»
Former Hill Holliday Exec Launches Independent Agency To Give Programmatic A Dose Of Creativity

Adam Cahill is taking his 20 years of digital media experience – during which he has worked at Dentsu Aegis Network agency Carat and, most recently, as chief digital officer at IPG’s Hill Holliday – and launching his own programmatic firm: Anagram. The agency, which opened its doors Wednesday and will work exclusively with MediaMath’s... Continue reading »

by Liz Rowley // May 20th, 2015 //
»
 

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