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»demand-side platforms

Advertiser Perceptions: Independent DSPs Find Pockets Of Growth Despite Google’s Dominance

Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for the first time there are signs that Google’s iron grip may be softening, according to the half-yearly Advertiser Perceptions DSP Wave released Wednesday. The report is based on surveys of almost 500 brand and agency... Continue reading »
by James Hercher // October 31st, 2018 //
»
How M&A Impacts The Remaining DSPs

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs... Continue reading »
by James Hercher // August 21st, 2017 //
»
The Trade Desk CEO Jeff Green On Juggling Brands, Agencies And Investors

The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business at the expense of earlier DSPs, such as Turn and TubeMogul, that had frosted their agency relationships by going directly to brands. Now the company is plotting its course as the DSP... Continue reading »
by James Hercher // May 12th, 2017 //
»
TubeMogul Accelerates Non-Desktop Video Ad Revenue

Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll spend (including mobile, social, TV and traditional display ads) grew from 37% last year to 43% – or close to $50 million – of total spend running through TubeMogul’s... Continue reading »
by Kelly Liyakasa // May 9th, 2016 //
»
Turn Appoints Media Vet Bruce Falck To CEO Post

Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to... Continue reading »
by Kelly Liyakasa // September 22nd, 2015 //
»
Report: RTB Space Gains Steam, Hurdles Remain for Brands

A new Real-Time Bidding buyer's guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today's demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might've been expected, though a lack of measurement consistency and other problems may be hindering marketer... Continue reading »
by Zach Rodgers // August 17th, 2012 //
»
Industry Reaction: Yahoo! Requiring RMX Seats For DSP Advertisers

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more.... Continue reading »
by AdExchanger // November 28th, 2011 //
»
A Publisher View on Real-Time Bidding Today

"The Sell-Sider" is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their... Continue reading »
by Ad Traders // July 7th, 2011 //
»
Industry Reaction: Google Buys Invite Media - One Year Later

PaidContent's David Kaplan has a look at the one-year anniversary of Google's acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has "largely been 'left alone' in terms of conducting its business." Read it. At yesterday's Conversational Media Summit, Google exec Neal Mohan said, "Invite Media has been one of... Continue reading »
by AdExchanger // June 8th, 2011 //
»
IBM's Vision For The Marketer And New Coremetrics Lifecycle Product With CSO Squire

John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM's Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A "Buying... Continue reading »
by AdExchanger // June 6th, 2011 //
»
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