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»adtech

Ad Tech Vendors Face Dwindling Exit Opportunities

For ad tech vendors, chances for exit are still slim and getting slimmer, according to a panel of investors at ad:tech New York at the Javits Center on Thursday. Warren Lee, a partner at venture capital firm Canaan Investors, an early investor in DoubleClick and Tremor Video, put it bluntly: Those who want to succeed... Continue reading »
by Alison Weissbrot // November 4th, 2016 //
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AOL Unveils Its Supply-Side Platform

For the past year, AOL CEO Tim Armstrong has emphasized the company's position as a programmatic player, discussing the importance of its "tech stack" and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply... Continue reading »
by David Kaplan // April 9th, 2013 //
»
Advertising.com Group Rebrands As 'AOL Networks,' Emphasizing Shift To Programmatic

Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL's message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of... Continue reading »
by David Kaplan // February 5th, 2013 //
»
Ad.com's Brody: There’s No Conflict Between ‘Premium’ And Programmatic

AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites... Continue reading »
by David Kaplan // November 30th, 2012 //
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General Electric, Unilever Looking For Ad Tech Solutions In Startup Competition

Advertising and marketing trendspotting has no shortage of intriguing starting points. Take the marketer, for example. With audiences migrating online, knowledge and expertise with dense, digital marketing tactics has gradually competed in importance with the comparatively simple TV "buy." To survive, and thrive, marketers need to understand tech. They may do by it by partnering... Continue reading »
by John Ebbert // August 15th, 2012 //
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ad:tech Chicago Begins; Nolet on Real-Time Bidding; Digitas and Razorfish Stay Apart But Close; When A Man Loves A Woman With Rich Media

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media as well as many other representatives from... Continue reading »
by AdExchanger // September 1st, 2009 //
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