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»IAB Europe

IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.
by Alyssa Boyle // June 1st, 2022 //
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Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.  The regulators say… Continue reading »
by AdExchanger // April 11th, 2022 //
»
Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics.  On the one hand, IAB Europe supporters seem heartened, counterintuitively, after… Continue reading »
by AdExchanger // March 4th, 2022 //
»
Ruben Schreurs, group chief product officer, Ebiquity
Large-Scale Third-Party Addressability On The Open Web Doesn’t Work – Period

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. IAB Europe’s Transparency & Consent Framework (TCF) is flawed and unfixable. But let’s back up. On Feb. 2, the Belgian Data Protection… Continue reading »
by AdExchanger Guest Columnist // February 17th, 2022 //
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Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?

Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward. In January, the Austrian data protection authority (DPA)… Continue reading »
by James Hercher // February 15th, 2022 //
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Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing brand revenue for Twitter – and there’s an interesting dynamic at play to explain that growth. Total ad engagement decreased 12% in the past year. With fewer engagements, prices should go up, but cost per… Continue reading »
by AdExchanger // February 11th, 2022 //
»
The TCF – IAB Europe’s GDPR Workaround – Got Shot Down By Belgium’s DPA, With Six Months To Fix It

The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also… Continue reading »
by James Hercher // February 2nd, 2022 //
»
The Framework Makes The Game Work; Paywall Pain Management

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TC Effed? The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and… Continue reading »
by AdExchanger // January 24th, 2022 //
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IAB Europe Under Fire; The Dynamic Paywall Approach

IAB Europe; IAB You’re Up The IAB Europe published a blog post on Friday with the news that the Belgian data protection authority (the APD) will find the Transparency and Consent Framework (TCF), the industry mechanism for conveying consent signals in the bidstream, to be in breach of GDPR. The decision hinges on the IAB… Continue reading »
by AdExchanger // November 8th, 2021 //
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Google Loses Its Spot On IAB Europe’s Board; YouTube Scores A Copyright Win In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s… Continue reading »
by AdExchanger // June 23rd, 2021 //
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