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»IAB Europe

IAB Launches A Consent Framework That Google Will (Finally) Join Next Year

The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020. The TCF initially was a feature included... Continue reading »
by James Hercher // August 21st, 2019 //
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Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry... Continue reading »
by James Hercher // May 17th, 2019 //
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IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for... Continue reading »
by James Hercher // April 25th, 2019 //
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IAB Europe Raises CMP Fee And Readies Consent Framework For An Update

IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and manage consent data for publishers, and is narrowing the gap between its GDPR framework and Google’s GDPR consent standards. These changes also come with a significant price increase. Last week, IAB Europe notified CMP vendors... Continue reading »
by James Hercher // March 27th, 2019 //
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Google’s GDPR Policies Throw Digital Media Into Disarray

Since GDPR came into effect last year, Google has been at the center of two connected issues around resolving identity in digital marketing. First, it planned to remove the DoubleClick ID (now the Google ID) from its log files, preventing ad tech and analytics companies from using the ID to track campaigns across the web.... Continue reading »
by James Hercher // February 5th, 2019 //
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Why Google And The IAB Europe Haven't Been Able To Resolve Online Consent

The advertising technology ecosystem has been waiting for Google to implement the IAB Europe Transparency and Consent Framework (TCF), a protocol for collecting consent and conveying it to intermediaries for data-driven advertising. Google and IAB Europe have been negotiating for almost three months about how to reconcile their technology and interpretations of consent for GDPR,... Continue reading »
by James Hercher // September 6th, 2018 //
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Pew On Teenagers' Media Use; Understanding Google's GDPR Moves

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority,... Continue reading »
by AdExchanger // June 1st, 2018 //
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IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework

IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent... Continue reading »
by James Hercher // April 25th, 2018 //
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IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their data... Continue reading »
by James Hercher // March 8th, 2018 //
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