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»IAB Europe

Google Loses Its Spot On IAB Europe’s Board; YouTube Scores A Copyright Win In The EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s... Continue reading »
by AdExchanger // June 23rd, 2021 //
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Congress Puts Pressure On The App Stores; Multiple States Plan Digital Ad Tax Laws

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another Day, Another Grilling The Senate Judiciary subcommittee on antitrust is continuing its probe into big tech, and the latest hearing drilled down on competition (or, rather, the lack thereof) in Apple’s App Store and Google Play, The Wall Street Journal reports. The usual... Continue reading »
by AdExchanger // April 26th, 2021 //
»
Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed "Competition and Antitrust Law Enforcement Reform Act" would make sweeping changes to antitrust law, granting enforcement agencies more power... Continue reading »
by AdExchanger // February 5th, 2021 //
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streaming revolution
Fubo TV IPOs; Programmatic Buyers Crave Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stock Market FOMO For Fubo The revolution will not be televised – but it might just be livestreamed. The sports-focused streaming services FuboTV, which merged with Facebank Group in early 2020, filed for a public offering on the New York Stock Exchange, reports Fast Company. According to... Continue reading »
by AdExchanger // October 5th, 2020 //
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At Long Last, Google's CMP And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the... Continue reading »
by James Hercher // July 30th, 2020 //
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IAB Extends Support For TCF V.1 Until Aug. 15; Google Won’t Integrate Until Then

IAB Europe is extending technical support for V.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. The new deadline is Aug. 15. This is the second and final extension, and it doesn’t impact a company’s ability to implement the new version,... Continue reading »
by Allison Schiff // May 14th, 2020 //
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Has The IAB Lost Its Way?

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to AdExchanger about how the trade group will navigate issues such as user privacy and platform consolidation. The IAB is the largest and most... Continue reading »
by James Hercher // February 7th, 2020 //
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IAB Launches A Consent Framework That Google Will (Finally) Join Next Year

The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020. The TCF initially was a feature included... Continue reading »
by James Hercher // August 21st, 2019 //
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Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry... Continue reading »
by James Hercher // May 17th, 2019 //
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IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for... Continue reading »
by James Hercher // April 25th, 2019 //
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