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»machine learning

Why Every Ad Tech Company Must Understand Differential Privacy

Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation... Continue reading »
by Allison Schiff // February 24th, 2020 //
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DOJ/FTC Vertical Merger Rules Called 'Too Permissive'; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old... Continue reading »
by AdExchanger // February 20th, 2020 //
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Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work

Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting... Continue reading »
by Allison Schiff // November 11th, 2019 //
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How Indie CDP Amperity Taps AI On Behalf Of Brooks And Other Brands

Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still. Amperity, a machine learning-focused CDP, lately updated its platform with new AI capabilities that can combine disparate consumer data into unified profiles, said Chris Jones, SVP of product management, who joined Amperity from Microsoft last year. Additionally,... Continue reading »
by Allison Schiff // June 27th, 2019 //
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Machine Learning Sits At The Heart Of Google’s New App Ads Products

Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused ads products, four of which are powered by some form of machine learning. The first new release, called pre-registration ads, for example, allows developers to reach Android users across the Play store, YouTube, search and... Continue reading »
by Allison Schiff // March 13th, 2019 //
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Podcast: Futurama With Datorama

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the data... Continue reading »
by Zach Rodgers // May 31st, 2018 //
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Increased Facebook Ad Prices Drive Revenue Growth

Facebook might be weathering more headwinds than you can shake a stick at right now, but that didn’t stop it from posting gangbuster earnings on Wednesday. Revenue for the quarter clocked in at $11.97 billion, up 49% year over year – beating the Street’s estimate of $11.41 billion. Click here to read the release. Proof... Continue reading »
by Allison Schiff // April 25th, 2018 //
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Facebook’s Ad Chief: ‘What The World Really Wants To See From Us Is Action’

Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from... Continue reading »
by Allison Schiff // April 24th, 2018 //
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Innovid Acquires Contextual Data Specialist Taykey

The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’s... Continue reading »
by Kelly Liyakasa // November 30th, 2017 //
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Machine Learning Startup Amperity Exits Stealth Mode With An Eye On Helping Brands Do More With Their Data

Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired. Machine learning could provide the answer, said Kabir Shahani, CEO and co-founder of Amperity, a Seattle-based startup that came out of stealth on Thursday. Since raising $9 million in Series A in February, Amperity has been... Continue reading »
by Allison Schiff // September 14th, 2017 //
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