Home Platforms Criteo Q3: Mobile Momentum, Geographic Expansion

Criteo Q3: Mobile Momentum, Geographic Expansion

SHARE:

CriteoQ3In its first earnings disclosure since going public, French retargeter Criteo cited vertical expansion beyond its heritage of retail and travel retargeting client base.

CEO Jean-Baptiste “JB” Rudelle noted “major” US client wins in the financial and auto verticals helped the company post revenue growth of 57.8%, increasing from 72.1 million euros in the third quarter of 2012 to 113.8 million euros this Q3.

The company on Wednesday named Tribal Fusion’s Robert Deichert as COO of North America business, charged with leading expansion in the US and in Canada.

Criteo says it’s satisfied with the reception incurred from the financial community around its IPO as the company announced its Q3 earnings Thursday.

Rudelle also mentioned Criteo’s completed acquisition of mobile technology company Ad-X Tracking, whose tools around mobile performance optimization, in-app analytics, and download tracking is intended to complement Criteo’s existing stack. Mobile, Rudelle said, has been a strong priority within Criteo’s R&D agenda.

Since the acquisition closed, Criteo has focused on integrating Ad-X’s technology, relocating Ad-X’s technical team to Paris to combine it with Criteo’s R&D team in Paris. Because mobile contributes to 30% of Criteo’s largest client business, Rudelle said it’s “definitely one of the most important agenda points on our R&D roadmap.”

Globally, Criteo has grown 62% over this time last year, totaling 4,631 clients globally. In particular, the company notably increased its footprint in Latin America, with “double-digit growth” in Brazil and similar traction in Western Europe. Criteo also said it had developed a fully-owned Russian subsidiary, had pushed further into Eastern Europe and Middle East, and had grown in  Japan, where according to Rudelle more than 40% of clients are mobile-integrated. An expanded partnership with Yahoo Japan gave Criteo access to additional impressions on premium properties.

Get the rest of the earnings results here.

Must Read

Comic: Marketer Resolutions

Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018

Comic: Header Bidding Rapper (Wrapper!)

A Win For Open Standards: Amazon’s Prebid Adapter Goes Live

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.

Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.

CES 2026: What’s Real – And What’s BS – When It Comes To AI

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Comic: Shopper Marketing Data

CPG Data Seller SPINS Moves Into Media With MikMak Acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.