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»adjust

Gijsbert Pols Adjust
Connected TV Has A Hidden Champion: Gaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung... Continue reading »
by AdExchanger Guest Columnist // May 20th, 2021 //
»
Apple Is Rejecting Apps That Use Third-Party Code For Alleged Privacy Infractions

And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically,... Continue reading »
by Allison Schiff // April 2nd, 2021 //
»
AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty.
Massive Changes In The Mobile App Ecosystem Will Mean More – Not Less – Consolidation

AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty. The mobile advertising ecosystem may be in a holding pattern waiting for Apple to release its AppTrackingTransparency (ATT) framework, which should finally happen by March or early April. But the fact that Apple’s... Continue reading »
by Allison Schiff // February 5th, 2021 //
»
AppLovin To Buy Mobile Measurement Startup Adjust

AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust,... Continue reading »
by Allison Schiff // February 3rd, 2021 //
»
How To Secure User Consent On Apple Devices Early Next Year? It Starts With UX

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Hutcherson Madding, VP of product at Adjust. With the restrictions on IDFA scheduled for release in early 2021, app developers have a new and business-critical challenge ahead: the user opt-in.... Continue reading »
by Monica Bhalla // September 14th, 2020 //
»
Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple's IDFA

Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in... Continue reading »
by Allison Schiff // July 21st, 2020 //
»
Adjust Closes $227 Million Round With An Eye On Consolidation

Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount. The monster round, announced Wednesday, brings the Berlin-based mobile measurement company’s total funding to $250 million. It was led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina, and existing investor Highland Europe. Previously,... Continue reading »
by Allison Schiff // June 12th, 2019 //
»
Ad Networks Are Starting To Get Their Anti-Fraud Ducks In A Row

Ad networks catch a lot of flak as conduits of bad traffic from shady publishers. “It is true that some bad players intentionally sell fraudulent traffic and that other players are just turning a blind eye,” said Asaf Greiner, CEO and founder of fraud detection company Protected Media. “But there are also others working very... Continue reading »
by Allison Schiff // November 28th, 2016 //
»
Rovio Is Mad As Hell About Fraud And It’s Not Going To Take It Anymore

“Angry Birds” maker Rovio Entertainment knew the sheer size of its user acquisition tactics was making it a sitting duck for ad fraud. “With a name like Rovio, the ad exchanges see us as having big potential for them,” said An Vu, Rovio’s user acquisition lead. “They often want to sell us a lot and... Continue reading »
by Allison Schiff // August 11th, 2016 //
»
Criteo Shutters AD-X Attribution Tool, Turns To Partners For Cross-Device Tracking

Criteo is retiring its AD-X attribution product and replacing it with a new partner-based approach to mobile tracking, the French company revealed Thursday. Criteo, a retargeting company that works with Internet retailers, brands and agencies, first acquired AD-X in July 2013. AD-X remained a standalone business within Criteo, offering advertisers and app developers in-app measurement... Continue reading »
by Liz Rowley // February 26th, 2015 //
»
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