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»Intelligent Tracking Prevention

Apple WWDC 2020: A Version Of Intelligent Tracking Prevention Is Coming To The App World

Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it sure looks like it’s laying the groundwork. Sandwiched between flashy announcements about the Apple Watch, macOS Big Sur and surround-sound AirPods, Apple dropped a bombshell for third-party mobile ad tech. Starting with iOS 14, which... Continue reading »
by Allison Schiff // June 22nd, 2020 //
»
Safari Enables Full-On Third-Party Cookie Blocking By Default (Aka, No More Workarounds Ever)

Are you sitting down? Because there’s some news that actually isn’t related to the coronavirus. After years of moving in this direction, Apple said Tuesday that all third-party cookies for cross-site tracking will be blocked by default in Safari 13.1 for iOS and macOS. You’d be forgiven for scratching your head and saying, “Wait a... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing With Fire Amazon is “throwing a whole kitchen sink” of inventory at advertisers across Fire TV and its video ad services, according to a sales deck obtained by Digiday. Big picture: Amazon is pitching OTT audiences at scale, which advertisers desperately need. Fire... Continue reading »
by AdExchanger // January 24th, 2020 //
»
How Safari’s ITP 2.3 Update Is Cracking Down On Link Decoration ‘Abuses’

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try and outfox ITP. The change was already in the code base, but hadn’t yet been publicized. LocalStorage is a form of web storage that... Continue reading »
by Allison Schiff // September 24th, 2019 //
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