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»pinterest

Momentum At BuzzFeed; What's Next For Pinterest?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzzing  After racking up more than $50 million in losses last year, BuzzFeed is working its way toward profitability. The digital media company laid off 250 staffers and is benefiting from new revenue streams. Sponsored content, once BuzzFeed’s crown jewel, now makes up just... Continue reading »
by AdExchanger // January 6th, 2020 //
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Why Political Ad Bans Are Hard; Digital Retail Up Big

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter... Continue reading »
by AdExchanger // December 3rd, 2019 //
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Pinterest Owes Its Strong Q2 To A Focus On Advertiser Diversification

Pinterest had a great second quarter – which is also only its second quarter as a public company – but don’t expect the sort of numbers you see from Google, Facebook or even Snapchat. “When will we be as mature as Google and Facebook? I think it’s a long road ahead,” Pinterest CEO Ben Silbermann told investors... Continue reading »
by Allison Schiff // August 2nd, 2019 //
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Pinterest Expands Its Partner Program To Third-Party Shopping Tech

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.... Continue reading »
by Allison Schiff // June 17th, 2019 //
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Pinterest Lowers IPO Expectations

Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year. With price per share ranging from $15 to $17, Pinterest is valued between $10 billion and $11.3 billion. Could this lower-than-expected valuation indicate skepticism about Pinterest’s core business? Elgin Thompson, managing director of Digital Capital... Continue reading »
by Ryan Joe // April 8th, 2019 //
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Pinterest Filed Its S-1 – Here’s How It Stacks Up Against Peers

Pinterest filing its S-1 late last week makes it the last of the social media walled gardens to go public. The OG Facebook might still be in a class of its own, but Pinterest bears comparison to Snap, which filed its S-1 in 2017, and Twitter, which filed a lifetime ago in 2013. Notably, while... Continue reading »
by Ryan Joe // March 25th, 2019 //
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Pinterest's Intent Insights Can Help Change Minds

There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are planning a wedding on Pinterest at any given time. “That means there’s a lot of planning being done long before a wedding ever happens,” said Jon Kaplan, who joined Pinterest in 2016 as global head... Continue reading »
by Allison Schiff // March 12th, 2019 //
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Pinterest Eyes Bottom-Of-The-Funnel Budgets With Catalogs, Self-Serve Shopping Ads

On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year. Similar functionality... Continue reading »
by Allison Schiff // March 4th, 2019 //
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As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then... Continue reading »
by Allison Schiff // November 1st, 2018 //
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German Pubs Unite To Save The Cookie; Pinterest To Hit $1B In Ad Revenue By 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5... Continue reading »
by AdExchanger // October 2nd, 2018 //
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