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Trying To Get Back On Topic; Social Shopping Takes Another Hit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If… Continue reading »
by AdExchanger // August 8th, 2022 //
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DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move… Continue reading »
by AdExchanger // July 15th, 2022 //
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Pinterest Leans Further Into Commerce Advertising With New Features And Shopping API

Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s SVP and head of engineering, told AdExchanger. King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence… Continue reading »
by James Hercher // July 7th, 2022 //
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Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release.  The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly… Continue reading »
by AdExchanger // May 11th, 2022 //
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Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of… Continue reading »
by AdExchanger // April 28th, 2022 //
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DoubleVerify Snags First Outside MRC Cred On YouTube; Will The Household Become Programmatic’s Atomic Unit?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube.  Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s… Continue reading »
by AdExchanger // April 20th, 2022 //
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The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal!  Actually, forget the exclamation mark. It’s the same old normal.  There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants,… Continue reading »
by AdExchanger // March 23rd, 2022 //
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Pinterest Digs Deeper Into Ecommerce With New Product Rollouts

Pinterest isn’t putting a pin in its ecommerce ambitions anytime soon. The social media platform announced the rollout of additional ecommerce-focused offerings at its second-annual Pinterest Presents advertiser summit on Thursday, including a tool to identify trends, ads to monetize idea pins and an API that allows partners to tap into Pinterest’s first-party data. In… Continue reading »
by Anthony Vargas // March 10th, 2022 //
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Unilever Reorgs After Nelson Peltz Buys A Stake; Why Don’t Social Nets Follow YouTube’s Ad-Share Model?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning… Continue reading »
by AdExchanger // January 26th, 2022 //
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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding… Continue reading »
by AdExchanger // October 21st, 2021 //
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