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»pinterest

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping.
Pinterest Intros New Shopping-Focused Ad Products With Video Taking Center Stage

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the... Continue reading »
by Allison Schiff // March 4th, 2021 //
»
IPG's Organic Revenue Down In Q4 And 2020; Facebook Ramps Up Content Moderation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking A Hit The ongoing pandemic is still throwing IPG for a loop as the holdco rethinks its structure for the year ahead. IPG reported net sales of $8 billion in 2020, a 6.5% decrease compared with the previous year, The Wall Street Journal... Continue reading »
by AdExchanger // February 12th, 2021 //
»
Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going?

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly... Continue reading »
by Allison Schiff // February 9th, 2021 //
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New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe... Continue reading »
by AdExchanger // January 25th, 2021 //
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DoubleVerify Develops A More Nuanced Tool To Gauge Brand Suitability

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak... Continue reading »
by Tony Rifilato // November 18th, 2020 //
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quibi
Quibi Flames Out; Pinterest Pushes Diversity And Transparency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Quibi Bites The Dust Quibi will shut down its service a mere six months after launch, becoming one of the first – and most spectacular – casualties in the video streaming wars. It is a remarkable flameout for a company that had raised $1.75 billion before... Continue reading »
by AdExchanger // October 22nd, 2020 //
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Pinterest Is Having A Big Year

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amid this year’s great reordering of fortunes, Pinterest has been one of the lucky ones. The platform’s monthly users grew more than 40% in the second quarter, to 415 million. The expansion is led by new international users... Continue reading »
by Zach Rodgers // October 20th, 2020 //
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Unrest At The DOJ Over Impending Google Antitrust Suit; Ad Spend Still Down With A Few Notable Exceptions

Rush Job The Department of Justice could bring its antitrust case against Google by the end of this month, despite pleas from career lawyers to wait and build a stronger case against the tech giant, sources tell The New York Times. Some lawyers working on the case either refused to sign the complaint or left... Continue reading »
by AdExchanger // September 8th, 2020 //
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Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to... Continue reading »
by AdExchanger // July 6th, 2020 //
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Facebook Has Faced Worse Blowback; Where Brands Are Spending Instead

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two... Continue reading »
by AdExchanger // July 1st, 2020 //
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