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Unilever Reorgs After Nelson Peltz Buys A Stake; Why Don’t Social Nets Follow YouTube’s Ad-Share Model?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning... Continue reading »
by AdExchanger // January 26th, 2022 //
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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding... Continue reading »
by AdExchanger // October 21st, 2021 //
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Pinterest Launches Commerce-Friendly Features, Inches Closer To Native Checkout

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile. Merchants can now... Continue reading »
by Allison Schiff // October 6th, 2021 //
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TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million... Continue reading »
by AdExchanger // September 28th, 2021 //
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Reddit Could Rake In $350M In Ad Revenue; IDG Communications Acquires Kickfire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first... Continue reading »
by AdExchanger // September 16th, 2021 //
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Mobile Apps Safe From Apple's ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should... Continue reading »
by AdExchanger // July 23rd, 2021 //
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TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which... Continue reading »
by AdExchanger // May 25th, 2021 //
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How Rothy’s Takes Advantage Of The Expanded Pinterest-Shopify Commerce Partnership

Pinterest and Shopify have globally expanded a social commerce partnership that launched last year. The partnership began in the United States and Canada with the Pinterest Shopify app, which allows businesses to quickly upload their product catalogs to Pinterest and convert them into shoppable Product Pins. The app is now available in 27 other countries,... Continue reading »
by Tony Rifilato // April 21st, 2021 //
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Quantifying The Brand Safety Crisis; Another Day, Another Google Pile-On

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest and Snapchat – is either spam, adult or explicit content, or hate speech, according to a new report from the... Continue reading »
by AdExchanger // April 21st, 2021 //
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Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping.
Pinterest Intros New Shopping-Focused Ad Products With Video Taking Center Stage

Pinterest has three main priorities for 2021 and beyond: video, making its trend data actionable and shopping. On Wednesday, at Pinterest’s first-ever partner and advertiser summit event, hosted virtually, of course, it made announcements related to all three. “We had a big year in 2020, and we want our advertisers to know more about the... Continue reading »
by Allison Schiff // March 4th, 2021 //
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