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»alphabet

Google Profits Dip, But The Cash Machine Is Still Roaring Along

Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added... Continue reading »
by James Hercher // October 28th, 2019 //
»
Spend Money To Make Money: How Big Tech Powers Global Ad Growth

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by... Continue reading »
by James Hercher // August 30th, 2019 //
»
With No Regulatory Or Brand Safety Impact, Google's Q2 Ad Revenue Hits $32.6B

Uncertainty around government regulation or challenges around monitoring user-generated content didn’t slow down Google as its ad revenue hit $32.6 billion in Q2, up 16% YoY. (Its parent company Alphabet's revenue rose 19% YoY to $38.9 billion in Q2.) YouTube was the No. 2 driver of revenue growth in both Q2 and Q1, CFO Ruth... Continue reading »
by Sarah Sluis // July 25th, 2019 //
»
Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on... Continue reading »
by AdExchanger // July 25th, 2019 //
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Alphabet’s Quarterly Revenue Passes $36 Billion – But Costs Are Mounting

Despite Alphabet bringing in total revenues of $36.3 billion for Q1 – up 17% from last year – investors are skittish. For one, Alphabet’s revenue would have been higher if not for a $1.7 billion fine levied by the European Union last month on Google’s AdSense business. But analysts were more concerned about the slowdown... Continue reading »
by James Hercher // April 29th, 2019 //
»
Silicon Valley Tech Is Spending More On Ads – Largely On Itself

Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads. There are 10 new-age tech companies among Ad Age’s top 100 global advertisers. In 2017, the most recent full year data... Continue reading »
by James Hercher // March 21st, 2019 //
»
Google’s Expenses Increase As It Makes Its Way Into TV

Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes its way into TV advertising. First, the basics. Alphabet brought in $39.3 billion in Q4 2018, up 23% from the same period the year before, the company disclosed in its quarterly earnings report on Monday.... Continue reading »
by James Hercher // February 4th, 2019 //
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Alphabet Shrugs Off Fines And GDPR Concerns With Strong Revenue Growth

Alphabet’s second quarter revenue hit $32.7 billion, a 26% jump from the same period last year, according to its earnings report on Monday. The advertising platform is “firing all cylinders,” Google CEO Sundar Pichai told investors, with ad revenue reaching $28.1 billion in Q2 2018, compared to $22.7 billion in Q2 2017. This is the... Continue reading »
by James Hercher // July 23rd, 2018 //
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Even After YouTube's Rough Year, Alphabet's Growth Looks Unstoppable

The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, rising... Continue reading »
by James Hercher // April 23rd, 2018 //
»
Alphabet Q4 Revenue Up 24%; Google Pays Out More To Partners

Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last year. The earnings showed a spike in traffic acquisition costs [TAC] as Google paid more to publishers in its Google Network Members’ properties revenue segment. The segment also includes revenue from Google’s DoubleClick Bid Manager,... Continue reading »
by Sarah Sluis // February 1st, 2018 //
»
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