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»alphabet

Facebook Cracks Down On Infractions In Groups; Sinclair Is All In On Sports Betting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users who are about to join a group whether said group has ever violated its Community Standards. Facebook is trying to get its act together when it comes to flagging hate speech and misinformation, especially after... Continue reading »
by AdExchanger // March 19th, 2021 //
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Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities... Continue reading »
by AdExchanger // February 10th, 2021 //
»
Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’

Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine... Continue reading »
by Sarah Sluis // August 4th, 2020 //
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The Pandemic Flattened Alphabet’s Revenue

The coronavirus pandemic slashed Alphabet’s growth rate from 22% last year down to zero in Q2 2020. Revenues totaled $38.3 billion vs. $38.9 billion the year prior – a 2% year-over-year decline, or 0% once constant currency is taken into account. Like many of its advertising revenue-dependent peers, Google reported steady improvement throughout the quarter.... Continue reading »
by Sarah Sluis // July 30th, 2020 //
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COVID-19 Keeps Google From Monetizing Users, Despite Skyrocketing Demand

Alphabet had a surprisingly strong performance in Q1 2020, with revenues up 13% from last year to a total of $41.2 billion, according to the company’s earnings report on Tuesday. YouTube revenue passed $4 billion in Q1, up from $3 billion a year ago. But Google is preparing for a much tougher Q2. “Q1 was... Continue reading »
by James Hercher // April 28th, 2020 //
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Hearts & Science Adds Marketing Technology Division; Roku Haggles With Broadcasters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The... Continue reading »
by AdExchanger // February 13th, 2020 //
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Google Profits Dip, But The Cash Machine Is Still Roaring Along

Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added... Continue reading »
by James Hercher // October 28th, 2019 //
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Spend Money To Make Money: How Big Tech Powers Global Ad Growth

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by... Continue reading »
by James Hercher // August 30th, 2019 //
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With No Regulatory Or Brand Safety Impact, Google's Q2 Ad Revenue Hits $32.6B

Uncertainty around government regulation or challenges around monitoring user-generated content didn’t slow down Google as its ad revenue hit $32.6 billion in Q2, up 16% YoY. (Its parent company Alphabet's revenue rose 19% YoY to $38.9 billion in Q2.) YouTube was the No. 2 driver of revenue growth in both Q2 and Q1, CFO Ruth... Continue reading »
by Sarah Sluis // July 25th, 2019 //
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Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on... Continue reading »
by AdExchanger // July 25th, 2019 //
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